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Audible Experience
AIDA Acoustics


We accompany AIDA in sound branding and developed, among other things, a catchy sound logo, as well as a matching AIDA corporate soundscape.

Image by ben o'bro

The Sound of AIDA



Audio/Voice Design by
Image Source:

AIDA Acoustics

Goal: Increase auditory performance at defined contact points.
[Analysis | Strategy development | Creation | Realization].

AIDA Soundscape - comevis

Sound architecture

Image by Georg Arthur Pflueger
Image by Kristina Ryaguzova

Tone of Voice

Tone of Voice o2.png

Corporate Soundlogo/Jingle

The brand sound elements (bongos, steelpans, water and seagull) form the central elements of the branding and are combined in the sound logo and jingle.

Speaker in the sound logo/jingle: dubbing voice of Angelina Jolie and Brad Pitt

AIDA Corporate Soundlogo - Jingle - comevis

"The corporate sound fits perfectly with the character of AIDA. The prominent speakers and the sounds of the sea, seagulls and Caribbean instruments create a wonderfully relaxed mood that immediately inspires the senses and awakens the anticipation of vacation."

Jörg Eichler

Senior Vice President Marketing & Sales
AIDA Cruises 

Reference quote

Image by Georg Arthur Pflueger

More best practices can be found here:

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