The Sound of AIDA
Audio/Voice Design by comevis.com
Image Source: youtube.com/c/aidakreuzfahrten
Goal: Increase auditory performance at defined contact points.
[Analysis | Strategy development | Creation | Realization].
Tone of Voice
The brand sound elements (bongos, steelpans, water and seagull) form the central elements of the branding and are combined in the sound logo and jingle.
Speaker in the sound logo/jingle: dubbing voice of Angelina Jolie and Brad Pitt
"The corporate sound fits perfectly with the character of AIDA. The prominent speakers and the sounds of the sea, seagulls and Caribbean instruments create a wonderfully relaxed mood that immediately inspires the senses and awakens the anticipation of vacation."
Senior Vice President Marketing & Sales