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Methodik: comevis Sonic Profiling

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Methodik: comevis Sonic Coding

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Audible Experience
AIDA Acoustics
The Sound of AIDA

PLAY SOUND
00:32
Audio/Voice Design by comevis.com
Image Source: youtube.com/c/aidakreuzfahrten
AIDA Acoustics
Goal: Increase auditory performance at defined contact points.
[Analysis | Strategy development | Creation | Realization].
Sound architecture



Tone of Voice

Corporate Soundlogo/Jingle
The brand sound elements (bongos, steelpans, water and seagull) form the central elements of the branding and are combined in the sound logo and jingle.
Speaker in the sound logo/jingle: dubbing voice of Angelina Jolie and Brad Pitt

"The corporate sound fits perfectly with the character of AIDA. The prominent speakers and the sounds of the sea, seagulls and Caribbean instruments create a wonderfully relaxed mood that immediately inspires the senses and awakens the anticipation of vacation."
Jörg Eichler
Senior Vice President Marketing & Sales
AIDA Cruises
Reference quote
