Best Practice QVC
More Sound to Sales!
"QVC Germany is leader in the German teleshopping market ... The concept of the new QVC sound architecture can be perfectly transferred to all our sound applications and serves especially in TV for activation and brand profiling. The analytical-methodical approach of comevis convinced us".
Director Multichannel Sales,
"By means of the comevis methodology of C-PROFILING©, a highly functional sound system was developed under aspects relevant to the target group. It gives us great pleasure to be able to successfully establish the QVC audio branding developed with comevis as part of acoustic brand management."
Silvia El Sheikh
Senior Manager TV Sales,
The new audio branding gets to the heart of the brand's core values. It is short, emotional, unmistakable, and uses just a few sounds to create a mood that is intended to convey the QVC world.
Activation, recognition and brand profiling were clearly the focus of the development of the sound and voice concept. The sound logo is given a live character by the bodyacoustic. The whistling, singing and claps evoke positive moods in the audience and remain in the audience's head.
Through the recognizable sound profile, the corporate identity was made audible and adapted to these daily touchpoints. The new QVC sound gets to the heart of the brand's core values. It is short, emotional, unmistakable and, with just a few tones, creates a mood that the QVC world should also communicate on the phone.