QVC

Since 2012, we have been supporting QVC in acoustic Brand, Sales and Service Communication.
 

"QVC Germany is leader in the German teleshopping market ... The concept of the new QVC sound architecture can be perfectly transferred to all our sound applications and serves especially in TV for activation and brand profiling. The analytical-methodical approach of comevis convinced us".

Thomas Müller

Director Multichannel Sales,
QVC

"By means of the comevis methodology of C-PROFILING©, a highly functional sound system was developed under aspects relevant to the target group. It gives us great pleasure to be able to successfully establish the QVC audio branding developed with comevis as part of acoustic brand management."

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Silvia El Sheikh

Senior Manager TV Sales,
QVC

Reference quote

QVC 

Audio Branding

Acoustic

Modules

The new audio branding gets to the heart of the brand's core values. It is short, emotional, unmistakable, and uses just a few sounds to create a mood that is intended to convey the QVC world.

Sound Architecture

Activation, recognition and brand profiling were clearly the focus of the development of the sound and voice concept. The sound logo is given a live character by the bodyacoustic. The whistling, singing and claps evoke positive moods in the audience and remain in the audience's head.

Touchpoint

Service

Through the recognizable sound profile, the corporate identity was made audible and adapted to these daily touchpoints. The new QVC sound gets to the heart of the brand's core values. It is short, emotional, unmistakable and, with just a few tones, creates a mood that the QVC world should also communicate on the phone.

Service

Design 

Begrüßung

Menü

QS

Infotainment

Wartefeld

More Best Practices can be found here: