top of page
logo of AOK

logo of AOK

AOK Rheinland/Hamburg

Audible Experience (BX/CX/UX)

AOK – Experience health audibly

If you stand for health with all your values, you should not only radiate them, but also sound like them. Since 2019, we have been demonstrating how this can be done together with AOK Rheinland/Hamburg, which we support in the area of Audible Experience (Brand/Service).

Project goals: 

-> Best in Class

through competitive differentiation

-> Customer loyalty

through service experience

-> Brand strengthening

through sound differentiation


Play Sound

Source: Ressourchenmangel

Reference quote

"Experience health HEARABLY. Music, sounds and voices are a very important topic for and our target group. 

The voice and sound branding specialists at comevis have internalized our brand and continue to inspire us. Together, we look forward to even more audio/voice innovations."

Dirk Hennes

Head of Marketing

AOK Rhineland/Hamburg

Stadion Betonsitze

Sound Architecture & Tone of Voice

Sound Architecture

Using audio coding, AOK's relevant brand values are methodically and data-based uniquely translated into audible codes. The multifaceted brand rhythm thus conveys the optimistic and sustainable orientation of AOK's product portfolio, while a warm, soft brand harmony underlines the brand's healthy claim.

Grafik der Klang-Architektur von AOK

 Tone of Voice

The AOK Audible Experience is complemented by created voice codes. The female voice encodes the relevant brand values such as reliability and trust through empathy and closeness. The male voice, on the other hand, focuses on innovation and authenticity.

Grafik der Tone of Voice von AOK

Digital Service Experience (DXS)

AOK's Audio/Voice Experience relies on the innovative design possibilities of comevis C-Cloud.

Our innovation award-winning Creator enables the flexible customer communication of tomorrow today.

Hybrides Service Design


A.I. Content Creation offers a new possibility to customize the acoustic service design. AOK uses our "Audio it Yourself Tool" to flexibly design, for example, the infotainment area. With the Creator, short audio files can be created quickly and easily in real time by the users themselves, without much planning, audio engineering or mixing. With over 330 voices, Creator provides access to the best neural and classic TTS voices.

Callflow Grafic AOK


(Profi voice)


(Profi voice)


Ad Hoc (TTS from our Creator)


bottom of page