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Code-based Sound Branding | Audio/Voice Customer Experience (CX)

DER Touristik Group

As one of the leading European tourism groups, DER Touristik Group makes travel dreams come true. The group looks back on a history of more than 100 years and is the travel department of the REWE Group. 

In close cooperation with DER Touristik, we expanded the existing acoustic DNA with code-based sound branding. In addition, the audio/voice customer experience at the audible touchpoints was redesigned in a future-oriented way. 

Anker 1

DER Touristik - Sound of traveling



Audio/Voice Design by

"Our DER Touristik Group brand is becoming even more sonorous - with a new audio/voice customer experience that is worth listening to. Instead of sticking to the status quo, we are relying on the power of change to help shape the customer experience of tomorrow. Together with comevis, our partner for audible brand digitalization, we have translated the "world of travel" within the Customer Journey. Entirely in line with our high quality standard of competent consulting and as an extension of our range of services in the vacation and business travel market. The strategic approach and consistent implementation are now an integral part of our auditory brand & service experience. This skillfully combines our passion, diversity and competence to make travel dreams come true."

Lars Bolle

Vice President Group Brandmanagement (Tourism)

DER Touristik (REWE Group)

Hotel am Wasser

Reference quote

Lars Bolle DER Tour.jpg
Ein Mädchen in einem Pool auf einem Hügel auf einer Insel

Sound architecture

Klangarchitektur_DER Tour_.png

Tone of Voice

Tone of Voice o2.png
Urlaub am See


DER Touristik consistently uses our C-Cloud Innovation Suite. The Audio/Voice Experience of DER Touristik relies on the innovative application possibilities of comevis C-Cloud.

Hybrid Service Design

A.I. Content Creation offers a new possibility to customize the acoustic service design. DER Touristik uses our "Audio it Yourself Tool" to flexibly design, for example, the infotainment area. With the Creator, short audio files can be created quickly and easily in real time by the user without any extensive planning, audio engineering or mixing. With over 330 voices, Creator provides access to the best neural and classic TTS voices.

Der Tour hybrid.png


(Profi voice)


(Profi voice)


(TTS comes from Creator)

Waiting + Info

(Profi voice)

Previous case

Reiseziel für Ferien

That was just one of our Best Practices:

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