Code-based Sound Branding | Audio/Voice Customer Experience (CX)
DER Touristik Group
As one of the leading European tourism groups, DER Touristik Group makes travel dreams come true. The group looks back on a history of more than 100 years and is the travel department of the REWE Group.
In close cooperation with DER Touristik, we expanded the existing acoustic DNA with code-based sound branding. In addition, the audio/voice customer experience at the audible touchpoints was redesigned in a future-oriented way.
DER Touristik - Sound of traveling
Audio/Voice Design by comevis.com
"Our DER Touristik Group brand is becoming even more sonorous - with a new audio/voice customer experience that is worth listening to. Instead of sticking to the status quo, we are relying on the power of change to help shape the customer experience of tomorrow. Together with comevis, our partner for audible brand digitalization, we have translated the "world of travel" within the Customer Journey. Entirely in line with our high quality standard of competent consulting and as an extension of our range of services in the vacation and business travel market. The strategic approach and consistent implementation are now an integral part of our auditory brand & service experience. This skillfully combines our passion, diversity and competence to make travel dreams come true."
Vice President Group Brandmanagement (Tourism)
DER Touristik (REWE Group)
Tone of Voice
Hybrid Service Design
A.I. Content Creation offers a new possibility to customize the acoustic service design. DER Touristik uses our "Audio it Yourself Tool" to flexibly design, for example, the infotainment area. With the VAD.io Creator, short audio files can be created quickly and easily in real time by the user without any extensive planning, audio engineering or mixing. With over 330 voices, VAD.io Creator provides access to the best neural and classic TTS voices.
(TTS comes from VAD.io Creator)
Waiting + Info