How to practise

Corporate Voice

With words you can inform and inspire, motivate and encourage, paint and make music, appeal to the emotions and the mind.

Although every company, every brand is different, the messages are usually similar - so it's not just a matter of what you say, but also how you say it. Here, corporate wording and in particular the auditively defined corporate language is just as elementary a part of differentiation - the individual corporate identity - as corporate voices and corporate sound.


The Corporate Voice or also Brand Voice (company voices, brand voices) extends the sound identity of a company / brand. These specific speaking voices are used for verbal communication in a targeted manner and in the long term via a clever voice system.


For this reason, it would sometimes be necessary to critically question whether a prominent dubbing voice, such as that of Bruce Willis, Robert de Nero or Gillian Anderson (Dana Scully from X-Files), is really meaningful if one has the chance to bring autonomy to the field with a very own definition of the "Tone of Voice" - unless a "testimonial effect" is desired. And finally, you have to ask yourself whether what the sound of the voice triggers, whether the images that emerge from it really correspond to the brand.


The selection of suitable votes is one of our core competencies. And this is by no means a matter of taste. Voice branding at comevis is subject to a so-called "voice systematic". As a rule, we develop polyphonic concepts in which we differentiate, for example, between Brand Voice and Touchpoint Voices from a creative and functional point of view.

This book is addressed to everyone who wants to know more about the success factor language.

Tone of Voice Stephan VIncent Nölke comevis

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