Background

How to practise

Background

How to practise

Audio Branding | Sound Branding | Acoustic Brand Management

Sound branding focuses on the development of corporate sound (as an integral part of the corporate identity). It enhances the distinctiveness of companies, brands and products and enables effective audio marketing.

Definition: Audio Branding / Sound Branding

Sound Branding transforms brand identities into sound, thus enabling the strategic and emotional positioning of companies, brands and products and, through the use of unique sound worlds, creates the targeted differentiation from competitors. The sound elements precisely used for this purpose can both unite and differentiate different brands of a company in an overarching sound identity.

An elementary component of acoustic brand management is the individual adaptation for the respective medium, e.g. TV, radio, PoS, website, telephony, mobile app or smart speaker. The resulting sound adaptations can therefore vary in length and mood, but always remain a component of holistic brand management.

Sound branding offers effective measures for building a brand and is indispensable. The immediate effect of sound on people helps to make brands tangible and liveable, to make them easy to recognize, distinguish, remember and emotionally relate to.

Among the most important elements of acoustic brand management:

In addition to our proven comevis sonicPROFILING method, brand-specific characteristics can be integrated into the sound branding process (comevis Best Practices):

Company defining sounds

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Musical guiding idea

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Innovation concept

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