Good to know
Staged soundscapes are called corporate soundscapes – effective sound foundations for atmospheric experiences, which are used extensively. The term is attributed to Raymond Murray Schafer, a contemporary Canadian music researcher, author and composer.
Corporate soundscapes are used at the Point of Sale(PoS) or Point of Information (PoI) in shops and shopping centres, exhibitions, corporate foyers and trade fair stands, as well as on websites.
Corporate soundscapes must be precisely tailored to the brand so that the sound surfaces are perceived as positive and not disruptive.
They are particularly important in the interface design for telephone contact and service portals: Here, corporate soundscapes create a convincing system aura without distracting from the dialogue path.
Unlike other elements of acoustic brand management, corporate soundscapes work in the background, creating a pleasant atmosphere at the Point of Information.