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Bildquelle: Bayer Mediathek

Audible Experience

Sound Branding

Bayer HealthCare

Bayer Healthcare is a company specializing in the development and manufacture of drugs and medical products. It offers innovative solutions in the fields of pharmaceuticals, healthcare and animal health.

Since 2013, we have been supporting Bayer HealthCare in the area of brand experience. The sound branding with corporate sound, as well as the corporate sound logo are unique.

Bildquelle: Bayer Mediathek

Corporate Video: Sound of Bayer HealthCare

Play Sound

Reference quote

„Wir freuen uns sehr über die erfolgreiche Weiterentwicklung des ursprünglichen Brand Sounds von 2013. Mit der neuen Brand Sound Library stehen uns ganz neue Möglichkeiten zur Verfügung, um die Marke einzigartig, wiedererkennbar und vertrauensvoll erklingen zu lassen.“

Anne Pleul

Global Brand Manager

Bild von Anne Pleul

Bildquelle: Bayer Mediathek

Auditory guiding idea & 

Sound architecture

CCEP Coca cola Tone of Voice Grafik mit TTS.png

Bayer Acoustics


Increase auditory performance at defined contact points.

  • Analysis 

  • Strategy development 

  • Creation 

  • Realization

CCEP Coca cola Tone of Voice Grafik mit TTS.png
CCEP Coca cola Tone of Voice Grafik mit TTS.png


"Brand sound worlds activate and create a positively charged atmosphere from which trust and solidarity emerge. We are delighted to have been able to bring our many years of expertise to bear for Bayer Healthcare since 2012."

Stephan Vincent Nölke

Author and expert in acoustic branding, service design and customer experience management.

Managing director of comevis GmbH & Co. KG from Cologne

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