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Bildquelle: Bayer Mediathek

Audible Experience

Sound Branding

Bayer HealthCare

Bayer Healthcare is a company specializing in the development and manufacture of drugs and medical products. It offers innovative solutions in the fields of pharmaceuticals, healthcare and animal health.

Since 2013, we have been supporting Bayer HealthCare in the area of brand experience. The sound branding with corporate sound, as well as the corporate sound logo are unique.

Bildquelle: Bayer Mediathek

Corporate Video: Sound of Bayer HealthCare

Play Sound

Reference quote

"We are very pleased with the successful further development of the original Brand Sound from 2013. The new Brand Sound Library gives us completely new possibilities to make the brand sound unique, recognisable and trustworthy."

Anne Pleul

Global Brand Manager

Bild von Anne Pleul

Image source: Bayer Mediathek

CCEP Coca cola Tone of Voice Grafik mit TTS.png

Audio Code

Using audio coding, the relevant brand values of Bayer Healthcare are methodically and data-based uniquely translated into audible codes.

Bayer Acoustics


Increase auditory performance at defined contact points.

  • Analysis 

  • Strategy development 

  • Creation 

  • Realization

CCEP Coca cola Tone of Voice Grafik mit TTS.png

CCEP Coca cola Tone of Voice Grafik mit TTS.png


"Brand sound worlds activate and create a positively charged atmosphere from which trust and solidarity emerge. We are delighted to have been able to bring our many years of expertise to bear for Bayer Healthcare since 2012."

Stephan Vincent Nölke

Author and expert in acoustic branding, service design and customer experience management.

Managing director of comevis GmbH & Co. KG from Cologne

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