Sound of Bayer HealthCare
Auditory Guiding Idea & Sound Architecture
Goal: Increase auditory performance at defined contact points.
[Analysis | Strategy development | Creation | Realization].
"We are very excited about the successful further development of the original Brand Sound from 2013. With the new Brand Sound Library, we have completely new possibilities to make the brand sound unique, recognizable and trustworthy."
Global Brand Manager
"Activate brand sound worlds and create a positively charged atmosphere from which trust and solidarity emerge. We are delighted to have been able to bring our many years of expertise to life for Bayer Healthcare since 2012."
Stephan Vincent Nölke
Author of reference books and expert in acoustic branding, service design and customer experience management
CEO of comevis GmbH & Co. KG from Cologne