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Audio/Voice Innovation | Making Proximity Audible


Over 400 companies in more than 80 countries, around 78,500 employees and more than 125,000 products from the field of fastening and assembly technology - that is WÜRTH. Thanks to comevis, this list can now also include audible proximity, which connects everything.

comevis - WÜRTH - akustische Markenführung - Soundbranding - Audio Voice - Sound Branding
Mechanische Werkzeuge

Reference quote

Michael Kruschwitz Würth.jpg

„The WÜRTH brand stands worldwide as a specialist for assembly and fastening materials. Our goal with the WÜRTH Audio/Voice Service Design project is to make the closeness to our customers and partners audible and at the same time to express our high service standards, but also our passion and creativity."

Michael Kruschwitz 

Customer Service Manager

Adolf Würth GmbH & Co. KG

Sound Moods

Sounddesign by comevis | Demo movie

The WÜRTH Sonic Code

Real tool sounds for real emotions!

The rough sound of a saw, the shrill sound of a drill and the gripping beat of a hammer. To create the most authentic sound experience possible, comevis recorded the unmistakable product sounds of individual tools and created the WÜRTH Sonic Code. This now makes craftsmen's hearts beat faster.

Elektrische Bohrmaschine

Reference quote

Foto Tina Hirsch.png

„We developed our pithy WÜRTH Sonic Code in extensive detail work together with the experts from comevis and are thrilled with this individual and unique voice and sound concept."

Tina Hirsch

Group Manager Customer Office

Adolf Würth GmbH & Co. KG

Brand sound modules

WÜRTH Acoustics - comevis
WÜRTH Corporate Jingle - comevis
comevis - WÜRTH - akustische Markenführung - Soundbranding - Audio Voice - Markenklang-Module

Audio Code

Using audio coding, Würth's relevant brand values are methodically and uniquely translated into audible codes based on data.

Tone of Voice

The Würth Audible Experience is complemented by clearly defined voice codes that are carefully designed to create a distinctive and engaging voice environment. These voice codes reinforce the brand identity and provide users with an immersive and memorable vocal experience.

Audible Service Experience (Hybrid) 


A.I. Content Creation offers a new way to customise the acoustic service design. Würth flexibly designs the infotainment area with our "Audio it Yourself Tool". With the Creator, short audio files can be created quickly and easily in real time without any major planning, audio engineering or mixing. With over 66 voices, the Creator offers access to the best neural and classic TTS voices.

Würth Hybrid Callflow




(TTS aus dem Creator)

Infotainment Image

Infotainment unterhaltsam

Audio/Voice Service Design X-Mas

TKE Callflow 3.png



Mechanische Werkzeuge

The images used come from stock photo databases such as Pexels, Canva, WIX and Unsplash.

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