Portfolio
comevis
Thinking
Wir hören in Ihre Marke rein: Von der Exploration bis zum Tracking.
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Methodik: comevis Sonic Profiling
comevis
Design
Wir gestalten Ihren Klang:
Vom Audio Branding über die Klangarchitektur bis zur Corporate Voice.
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Methodik: comevis Sonic Coding
comevis
Make it Real
Wir gehen weiter:
In unseren Science Labs und unseren Studios.
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Methodik: comevis Sonic Producing
comevis Care
Performance Corporate Voice & Soundservices
Licensing (GEMA-frei), Services, Produktionsmanagement, QS, Joure Fix, Check, Report
Unmistakable sound logos (also: audio logos) and jingles differentiate brands and increase their recognition value. They represent relevant brand values in a nutshell - concisely and flexibly.
Definition: Sound Logo & Audio Logo
The brand sound logo, also known as the audio logo or corporate sound logo, is the auditive equivalent of a brand's visual logo and gets to the heart of the brand in just a few seconds with a musical and/or vocal message. This makes it an important part of audio branding and audio brand management.
It is short, emotional, unmistakable, creates a mood with just a few notes and thus represents a concise, auditive recognition feature of the brand. The brand sound logo can range from noisy to melodic and is often linked to the visual logo in multimedia presentations.
Sound logos also work when listened to passively and, thanks to their compactness and flexibility, have an unlimited effect at all relevant touchpoints. Due to their adaptation to the brand, they retain their effect even after many uses. As a component of auditive brand communication, they promote brand loyalty, can be perceived as a seal of quality and communicate affiliation to an umbrella brand.
Under certain conditions, brand sound logos can be registered as sound marks with the DPMA or the European Patent Office, which gives them increased protection against imitation.
At comevis, we specialize in tailor-made audio logo and sound logo projects to make brands unique and emotionally appealing with our expertise in auditive identity.
A selection of the best sound logos
Soundlogo example:
DFB
Soundlogo example:
N-ERGIE
Soundlogo example:
HELLA
Soundlogo example:
Würth
Soundlogo example:
Studiosus
Soundlogo example:
QIAGEN
Soundlogo example:
DEVK
Soundlogo example:
Amprion
Soundlogo example:
Oventrop
Soundlogo example:
Phoenix Contact
Soundlogo example:
Badenova
Soundlogo example:
Computop
Soundlogo example:
Sensirion
Soundlogo example:
Wetrok
Soundlogo example:
Bosch
Next Step:
Audio Brand Management
Audio branding is the ‘what.’ Audio brand management is the ‘how’:
How can sounds, voices and rules be incorporated quickly, consistently and in line with brand guidelines into campaigns, IVRs, chatbots, social clips or internal communications?
How can we ensure that all employees can find the right audio assets, use them correctly and generate them as needed?
10 Perspectives for an Impactful Sound Logo
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Auditive Logo as Brand Signature
A sound logo is the audible signature of a brand – short, concise, and recognizable.
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Emotional Brand Anchoring
A strong sound logo appeals to emotions and quickly embeds itself in memory.
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Reduction to the Essentials
Effective sound logos usually consist of 2–4 tones and last only a few seconds.
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In Sync with Visual Identity
The sound logo complements the logo, colors, and typography, creating a consistent brand identity across all levels.
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Recognition through Sonic Uniqueness
Every brand needs its own audio profile. A sound logo should never sound generic.
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Cross-Platform Usability
Whether video intro, app launch, podcast, TV commercial, or hotline – the sound logo must work everywhere.
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Cultural Compatibility
A good sound logo takes cultural connotations into account and remains internationally adaptable.
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Technically Optimized Production
Modern sound logos are optimized for various playback systems, such as mobile devices, streaming, or telephony.
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Ensuring Consistency Along the Customer Journey
Embedded across all relevant brand touchpoints, the sound logo contributes to recognition and emotionalization.
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Sound Logo as Part of the Audio Branding Ecosystem
The sound logo should not be viewed in isolation, but as a core element of the auditive brand identity.
Definition: Brand Jingle
The brand jingle is an extended version of the sound logo. It usually contains the sung or spoken claim of the brand, the effect of which is reinforced and underlined by catchy melody, rhythm and sound. In this way, the brand character and the brand values are represented in a memorable way and the emotional advertising promise is communicated in an expressive way.
Even over a long period of use, there is no decline in the effect. Occasionally, with a high degree of recognition, the textual parts are omitted after a while, so that the border to the sound logo becomes blurred. Since the categorisation of these auditive short motifs is becoming increasingly difficult, jingle and sound logo should be understood as ideal types in a continuum.
An example: The claim "Wenn's um Geld geht - Sparkasse" (When it comes to money - Sparkasse) has existed since 1963. Despite its long period of use, it is still current and effective and has recently been adapted in different styles up to purely consonant singing.
Let's start your sound logo and brand jingle project!
Are you ready to enrich your brand experience with customized sound logos and brand jingles? Make an appointment now with comevis, the leading expert in audio brand management, AI agent experience and conversational design, and discover how we can give your company a distinctive presence.
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