Portfolio
comevis
Thinking
Wir hören in Ihre Marke rein: Von der Exploration bis zum Tracking.
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Methodik: comevis Sonic Profiling
comevis
Design
Wir gestalten Ihren Klang:
Vom Audio Branding über die Klangarchitektur bis zur Corporate Voice.
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Methodik: comevis Sonic Coding
comevis
Make it Real
Wir gehen weiter:
In unseren Science Labs und unseren Studios.
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Methodik: comevis Sonic Producing
comevis Care
Performance Corporate Voice & Soundservices
Licensing (GEMA-frei), Services, Produktionsmanagement, QS, Joure Fix, Check, Report
Brand Voices
That Build Trust
The new hybrid voice identity makes BarmeniaGothaer consistently audible and strengthens its profile across all touchpoints.
Image source: BarmeniaGothaer Mediathek
BarmeniaGothaer
BarmeniaGothaer is one of the top 10 insurers in Germany and offers tailor-made solutions for private and corporate customers. With around eight million customers, premium income in the billions, and a clear focus as a mutual insurance company, the company stands for independence and long-term responsibility. Its claim: personal advice, digital service, support in all situations – “Weil du wichtig bist.”
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Source: BarmeniaGothaer, 2025
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The merger of Barmenia and Gothaer marks an exciting development – as does the creation of their new auditive brand world. We are accompanying this process as a partner for brand and CX building –audibly better! Together, we are designing solutions that make the brand audible, work across all touchpoints, and create a strong, recognizable profile.
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We are delighted to support BarmeniaGothaer in this endeavor and to help shape its auditive identity in a sustainable manner.
Project Outline
Challenge
The merger of Barmenia and Gothaer required a shared auditive identity that would unite both brand worlds. The search was on for voices that would convey the values of humanity, passion, and entrepreneurship and work across advertising, service, and internal communication.
Methodology
comevis developed two voices based on the brand strategy and refined them iteratively. A quantitative study validated the impact, brand fit, and usability at various touchpoints.
Result
The modern, consistent voice identities make the new brand identity audible, strengthen recognition, and support advertising and service alike. They convey the brand values and the claim “Because you are important” at all points of contact.
Sound of Collaboration
“With the merger, we have brought together not only two companies, but also two brand worlds. Our aim was to make this new identity audible right from the start – in line with our brand values: human, passionate, and entrepreneurial. Together with comevis, we have created a comprehensive voice branding that conveys precisely these values. The new guidelines support our teams in creating a consistent, auditive brand experience at every touchpoint.”
Heiko Scholz, Head of Marketing, BarmeniaGothaer
Implementation
The new voice identity was developed from the strategy and translated into two distinctive brand voices.
This gives the new brand a harmonized, auditive foundation for the first time, which unifies its overall image and significantly strengthens its recognizability in the market.
Empowerment
The new brand voices were transferred into brand and CX structures, including clear guidelines for advertising, social media, service telephony, e-learning, and automated systems. This provides all internal teams and partners with a consistent, applicable framework that brings the claim “Weil du wichtig bist.” to life across all touchpoints.
Strategy
The merger offered the opportunity to create a shared auditive identity for the first time. The focus is on a consistent, recognizable voice branding basis.
The result is a two-voice squad – a human voice for emotional communication and a synthesized voice for service and interaction – as a clear framework for all future touchpoints.
Transformation
BarmeniaGothaer Brand Voices
The merger will create a shared auditive brand world that makes the values of humanity, passion, and entrepreneurship audible.
A central component are two new brand voices that can be used across all touchpoints – from advertising assets on TV and social media to service applications such as telephony or voice bots.
Stella
Primary Brand Voice
Empathetic main voice for advertising and image-building content.
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Language Style
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friendly, clear, approachable
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concise and memorable
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clear articulation, natural pauses
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structured when discussing figures and conditions
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Use Cases
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campaigns (TV, digital, social media)
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image and brand communication
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service communication with clear guidance
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Function
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makes content easy to understand
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conveys messages precisely
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provides guidance and confidently guides users through information
Liam
Support Brand Voice
Digital brand voice for trustworthy information transfer, e-learning, and service-oriented touchpoints.
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Language Style
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calm, structured, thoughtful
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precise and reliable
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clear, without pathos
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organized and confident
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Use Cases
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service dialogs
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e-learning
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digital information transfer
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Function
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provides orientation in complex content
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conveys security and clarity
Supported by Quantitative Research
The voice selection is based on a quantitative study involving 1,600 test subjects, which confirmed the emotional impact, brand transfer, and industry fit.
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This creates a consistent, future-oriented voice identity – in harmony with the visual brand image and the claim “Weil du wichtig bist.”
Voice Guidelines
The voice guidelines define how the two brand voices of the Voice Squad are used. They specify characteristics, roles, language style, and core messages, and provide clear guidance for their application.
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It also explains when real recordings or TTS are useful and how both formats work together consistently.
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All relevant use cases are clearly assigned to the voices – for a consistent, recognizable brand image across all touchpoints.
VADio Tools from the C-Cloud
BarmeniaGothaer
Creator Audio Voice
VADio Creator Pro makes creating audio and voice content even more flexible, precise, and collaborative.​
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Individual voice content can be generated intuitively via text or voice input and is automatically converted into selected AI voices in premium quality.
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Additional features such as AI-generated sound effects, direct video dubbing, and collaborative team workflows significantly expand the range of applications.​​
Automated quality checks, centralized project management, and structured asset handling ensure that all audio output for every touchpoint remains consistent, brand-compliant, and efficient to produce.
BarmeniaGothaer AI Agent
Audio Branding
Brand agent with genuine brand understanding
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The integrated VADio AI agent is at the heart of the project. The agent knows the brand values of BarmeniaGothaer and consistently adheres to the defined guidelines. With targeted support in selecting suitable audio assets, independently creating projects, and consistently implementing auditive brand communication, it ensures efficiency, brand loyalty, and real-time capability.
Brand Voices with Impact | Media Resonance
The images used come from BarmeniaGothaer media center and stock photo databases such as Pexels, Canva, WIX and Unsplash.