Portfolio
comevis
Thinking
Wir hören in Ihre Marke rein: Von der Exploration bis zum Tracking.
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Methodik: comevis Sonic Profiling
comevis
Design
Wir gestalten Ihren Klang:
Vom Audio Branding über die Klangarchitektur bis zur Corporate Voice.
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Methodik: comevis Sonic Coding
comevis
Make it Real
Wir gehen weiter:
In unseren Science Labs und unseren Studios.
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Methodik: comevis Sonic Producing
comevis Care
Performance Corporate Voice & Soundservices
Licensing (GEMA-frei), Services, Produktionsmanagement, QS, Joure Fix, Check, Report
Leading Beyond Chemistry audibly better!
A scalable brand and customer experience that audibly unites Evonik across all digital touchpoints.
Image Source: Evonik Media Library
Evonik
Evonik goes beyond the boundaries of chemistry with its combination of innovative strength and leading technological expertise. The global chemical company, headquartered in Essen, Germany, is active in more than 100 countries and generated sales of €14.1 billion and earnings (adjusted EBITDA) of €1.9 billion in 2025. The common motivation of the approximately 31,000 employees: to provide customers with a decisive competitive advantage with tailor-made products and solutions as a superforce for industry, thereby improving people's lives. In all markets. Every day.
Source: Evonik, 2026
We are delighted to accompany Evonik on its journey toward a consistent and impactful brand and service experience. From the development of strategic guidelines to brand-specific audio assets and AI voices, we are supporting the entire process—including the seamless integration of all elements into the Evonik brand portal.
The result is auditive communication that is consistent, brand-defining, and service-oriented across all touchpoints.
Projekt Outline
Challenge
The audio communication of Evonik had not been uniformly regulated.
The task was therefore to define clear guidelines and centrally accessible audio content in order to make the brand consistently audible in the future.
Methodology
comevis is developing a comprehensive system for auditive brand and service communication that is integrated into the Evonik brand portal. It includes a strategic set of rules, a brand sound library, defined impact profiles, and digital AI voices.
Result
Evonik now has a scalable foundation for audio brand and CX management. All elements are centrally accessible to teams and ready for immediate use. This strengthens and anchors the auditive brand and service experience in the long term.
Sound of Collaboration
“Audio is no longer just a nice-to-have. With comevis, we have defined Evonik’s acoustic DNA—as an integral part of our digital brand communication. This makes our brand audible, more distinctive, and more consistent across all touchpoints.”
Denis Seger, Head of Brand & Campaign, Evonik
Impressions
In both analogue and digital spaces, new possibilities arise to experience audiovisual applications that inspire.
Whether physical touchpoints such as campaigns, webinars, or info systems, or digital formats like streaming, social media, or web – everywhere, brand identity becomes emotionally recognizable.
Sound on
Evonik Image Film Impression
Sound on
Evonik Service
Sound on
Evonik Event Audio
Implementation
The new auditive identity is systematically transferred to all communication and service practices. Brand-specific audio assets are integrated into the Evonik brand portal, usage logic is defined, and the two TTS brand voices are made available. This creates a flexible audio ecosystem that can be used effectively in podcasts, social media, campaigns, events, and everyday dialogue.
Empowerment
To enable Evonik to work independently and confidently in the audio sphere, clear guidelines, transparent selection principles, and structured audio modules support daily use.
Teams are given a reliable basis for producing consistent communication for the brand and service - regardless of tools or channels.
Strategy
The focus is on developing an auditive strategy that promotes brand and customer experience management.
This includes strategic guidelines, impact profiles for image, service, and engagement, as well as two brand-specific AI voices - all integrated into the Evonik brand portal. The result is a clear, connectable orientation for all teams and situations.
Transformation
Evonik Guidelines
Together with partners KNSK and Panvision, comevis developed a strategic and conceptual framework for Evonik to ensure clear auditive positioning.
This includes analyzing brand impact, defining on-brand/off-brand criteria, precise voice branding with appropriate voice profiles, and specific guidelines for music, soundscapes, and digital voice applications.
Hybrid soundscapes, precise rhythms, and inspiring voices convey brand values such as reliability and sustainability.This ensures that Evonik sounds consistent across all touchpoints - modern, optimistic, and trustworthy.
Evonik
Audio Library
Audio branding: efficient, fast, usable
The brand-specific sound library is integrated into the Evonik brand portal and thus directly anchored in the company's own ecosystem.
The library includes all key audio elements - from sound logos, intros, outros, and loops to sound moods for image, service, and interaction.
All elements are available for a wide range of communication purposes: from podcast productions and social media reels to campaigns, events, and corporate content.
From idea to implementation in just a few clicks.
Evonik Impact Profiles
Three impact profiles were developed for Evonik, structuring the audio branding around key communication goals.
All impact profiles are integrated as sound moods in the library of the brand portal.
The images used come from Evonik media center and stock photo databases such as Pexels, Canva, WIX and Unsplash.