Impact Through System: Audio Brand Management of VGH 🎯

comevis
19. Feb.
2 Min. Lesezeit

Aktualisiert: 11. März

How can audio branding not only be developed, but also accepted within the company and anchored in everyday life? ⚓ This question was at the heart of the collaboration between comevis and VGH Versicherungen.

The project marks the transformation from classic communication to holistic audiovisual brand management. The new auditive brand identity is tool-based and used consistently across all communication channels.

Image source: VGH

From Idea to Structure

Audio branding was developed for VGH as a contemporary interpretation of the brand identity—not as an isolated measure, but as part of an overall strategic architecture. 🌌

“Together with comevis, we developed an auditive brand strategy that reflects both our 275-year tradition and our forward-looking aspirations. It expresses our values in an audible way—clear, authentic, and close to people.”

Dr. Harm Meyer-Stiens, Abteilungsdirektor Marketing, VGH

The auditive identity should not only be designed, but also structurally anchored. The basis for this was a systemic approach that understands audio not as a selective element, but as a controllable component of brand management. 🖇️

Impact on Everyday Work

Turning strategy into practice requires more than just developing an auditive brand identity. What really matters is how it is actually used in daily business. 🔊

“Impact is not created by individual audio measures, but by an intelligent system that combines strategy, tools, and application.”

Stephan Vincent Nölke, CEO, comevis

This is exactly where audio brand management comes in: it creates the infrastructure that allows auditive brand management to be systematically introduced and anchored in everyday work – with clear control, reproducible quality, and efficient implementation across all touchpoints. AI Voice Generator and audio asset management tools from the C-Cloud are used for this purpose, among other things:

💻 VADio Creator for the efficient generation of voice and audio content

🎶 Brand Sound Library with more than 300 individually developed audio assets

This ensures that the auditory identity remains flexible and emotionally connectable – without losing its recognizability.

Acceptance through Integration

In order to anchor the new audio branding internally, the anniversary was deliberately staged as a launch event. Key elements of the staging included:

🎤 Live premiere of the brand song on stage

💃 Club edits of the song as a finale

✨ Drone show for the audiovisual translation of the brand identity

📱“Capture the Moment”: Employees recorded event moments via QR code

🎬 Aftermovie to prolong the emotional impact

“Here, it's the people who make the difference, which is why we wanted to sound approachable and authentic. The VGH soundscape, sound logo, and brand song convey this very well and have carried us through our numerous anniversary events and campaigns in an exemplary manner. Discreet, unexcited, but also louder when we needed it.”

Joachim Litwin, Head of Advertising and Sales, VGH

The intensive involvement of employees was a decisive factor in the acceptance of the new auditive identity. 🤝