Portfolio
comevis
Thinking
Wir hören in Ihre Marke rein: Von der Exploration bis zum Tracking.
__________________________________
Methodik: comevis Sonic Profiling
comevis
Design
Wir gestalten Ihren Klang:
Vom Audio Branding über die Klangarchitektur bis zur Corporate Voice.
__________________________________
Methodik: comevis Sonic Coding
comevis
Make it Real
Wir gehen weiter:
In unseren Science Labs und unseren Studios.
__________________________________
Methodik: comevis Sonic Producing
comevis Care
Performance Corporate Voice & Soundservices
Licensing (GEMA-frei), Services, Produktionsmanagement, QS, Joure Fix, Check, Report
Conversational Design
Using strategic conversational AI, custom brand voices, and brand-aligned audio dialogs, comevis designs service touchpoints for Aral.
Image source: Aral media center
Aral
With approximately 2,400 stations, Aral operates the largest national network of gas stations—making it the number one player in the German gas station market. Business customers in the car dealership and auto repair sectors, as well as vehicle fleets, freight forwarders, and public transportation companies, also rely on Aral’s products and services.
Source: Aral, 2026
Together with Aral, comevis is developing a Conversational Value System for modern service communication—featuring clearly structured audio dialogs for scalable CX. The focus is on the strategic development of complex voice touchpoints across various service lines.
This makes Aral’s brand experience more consistent in every dialogue: guiding, intuitive, and closely aligned with users’ needs.
Project Outline
Challenge
Complex voice touchpoints and service structures—each with different target audiences, areas of responsibility, and conversation flows—needed to be refined into a consistent customer experience.
Methodology
comevis developed a strategic conversational design featuring customized dialogue structures, AI-powered voices, and brand moods tailored to different service contexts. This was based on an analysis of existing service dialogues, as well as the documentation and restructuring of key interaction concepts.
Result
Clearer, more intuitive service communication across key touchpoints: with better guidance during conversations, consistent user navigation, and a customer experience that Aral is currently delivering at the first level of selection in its customer service. The new conversational design will continue to be rolled out over the next few weeks.
Sound of Collaboration
“With comevis, we have strategically enhanced our service communication across various service lines—with dialogs that are more closely tailored to different target groups, concerns, and usage scenarios. This provides greater clarity in our service offerings and creates a customer experience that is clearer, more intuitive, and more consistent for our customers.”
Christina Wilke, Senior Customer Operations Advisor, Aral
Implementation
comevis developed a conversational design framework that integrates functional requirements, customer experience, and auditory brand management into a consistent dialogue system.
This was based on an analysis of existing service structures, real-world voice touchpoints, and the documentation of key conversation logic. This made it possible to systematically identify and rethink opportunities for scalable CX.
Transformation
The focus was on developing customized interaction concepts for various service contexts. Existing dialogue flows were restructured, selection processes were simplified, and service lines were designed based on real-world usage scenarios.
This reduces complexity at the point of contact, improves navigation, and creates a consistent customer experience.
Empowerment
With VADio Creator Pro, Aral gains a central tool for efficiently adapting and scaling service communications during ongoing operations.
This transforms conversational design into a dynamic system for consistent audio dialogs—flexibly controllable, aligned with the brand, and compatible with future voice touchpoints.
Strategy
Aral Conversational Deisgn
Benefits of Conversational Design
Customized Interaction Concepts for
Better Navigation
The implementation focused on developing customized interaction concepts for various service contexts—ranging from customer service to partner and logistics issues, as well as Fleet Solutions, Supercard, and Aral Pulse.
Instead of a uniform, standardized logic, tailored dialogue paths were created for various inquiries, target groups, and service areas. Clear selection paths, transparent conversation logic, and proven conversation standards ensure that users are guided more quickly to the right solution and can better navigate the service.
Brand Voices for a Consistent Voice Experience
Two AI-based voices are used, which were developed through a targeted voice design and selection process for service communication. The natural-sounding, human-like voices support clear, pleasant interactions during service.
The alternating use of female and male voices within the announcements creates a unique effect: the conversation feels more lively, interactive, and less static—while maintaining a consistent voice experience.
Brand Moods as a Supporting Layer
In addition to the voice guidelines, Brand Moods were developed for service communication. They help guide the tone of conversations and contribute to making service communication more consistent and aligned with the brand.
VADio Tool from the C-Cloud
Aral
Creator Audio Voice
With VADio Creator Pro, creating audio and voice content becomes more flexible, precise, and collaborative.
Voice content can be generated intuitively via text or voice input and automatically converted into selected, premium-quality AI voices. AI-generated sound effects and direct video dubbing further expand the range of applications.
Automated quality checks, centralized project management, and collaborative workflows ensure that audio outputs remain consistent, brand-compliant, and efficient to produce.
The images used come from Aral media center and stock photo databases such as Pexels, Canva, WIX and Unsplash.