EU AI Act: Labeling for AI Audio and Voices 🏷️
The EU AI Act establishes transparency requirements for AI-generated content. For companies that use AI voices, AI audio, voicebots, or AI agents, this raises an increasing number of practical questions regarding their own communications:
➡️ When does the labeling of AI-generated content become relevant?
➡️ How can transparency requirements be implemented for AI voices and AI audio?
➡️ What impact does the EU AI Act have on existing and planned audio and voice applications?
We’ve been working with audio branding, voice technologies, and conversational AI for years and are continuously monitoring developments surrounding the EU AI Act.
To help companies navigate these issues in practice, we’ve created a concise guide 📄—featuring in-depth information, typical use cases, and concrete examples of wording for practical application.
Why Audio and Voice Are Suddenly in the Spotlight
When people talk about the EU AI Act, many initially think of chatbots or generative AI. At the same time, AI-generated voices and audio content play a role in a variety of use cases—from marketing and content production to customer service and AI agents. 🎙️
With the new transparency requirements, it’s worth taking a closer look at how AI-generated voice communication is designed and labeled.
The goal here isn’t to create uncertainty. Rather, addressing these issues early on helps to anticipate requirements and align communication processes accordingly.
Classification for Typical Use Cases
The following overview provides an initial guide for audio and voice applications.
More in-depth information and specific wording examples can be found in the guide.
Format | Initial Classification |
Radio spot with AI voice (max. 30 sec.) | Disclosure at the beginning |
Podcast with AI voiceover | Recurring disclosure |
Voice Agent | Indicate AI interaction |
Telephony / Voice Touchpoints | Provide an AI notice |
Video with AI-generated voice | Visible label |
Guidance, Not Alarm
Technological capabilities are evolving rapidly. At the same time, new requirements are emerging regarding transparency, user communication, and brand-compliant implementation.
We help companies make sense of the latest developments in AI voices, audio, and conversational AI, and translate them into their own communication strategies. ✅
Download the Guide
The comevis guide brings together the most important points on AI voices and transparency requirements—presented in a practical format for audio and voice applications, with typical use cases and concrete examples of wording.
⬇️ Download the comevis guide now
