International Audio Branding with a Nordic Audio Identity ⚓
- comevis
- 25. März
- 2 Min. Lesezeit
Aktualisiert: 7. Apr.
How can a brand communicate consistently on an international level while also making its identity audible? 🌍
For NKT, this was precisely the central challenge. With a strong international focus and strategic priorities such as recruiting, sustainability, and digitalization, the company needed an auditive identity that would convey its mission—“We connect a greener world” 🌱—through audio as well.
Together with NKT, we developed a holistic audio branding system that transforms previously fragmented communication into a clear and recognizable audio identity.
Best Practice: NKT Audibly Connected to a Greener World
Click for more insights into best practices 👇
An Audio DNA for the NKT Brand
At the heart of the project is a distinctive audio DNA, 🎵 that makes the brand audible and can be flexibly applied across various communication contexts.
“For a global brand like NKT, consistent and emotional brand management across all touchpoints is essential. With our new NKT audio branding and the audio brand management provided by comevis, we are creating a powerful tool that makes our corporate identity distinctly and emotionally audible worldwide – strategic, scalable, and future-oriented.”
Christoph Schmitt, Group Marketing Director, NKT
The developed audio DNA forms the foundation for consistent audio branding that supports NKT across markets and applications and brings the company’s mission to life through audio.
Consistency Across Markets and Applications
A central objective of the project was to view audio branding not as a standalone measure, but as a strategic element of brand management. 🧩
The new audio identity therefore supports various communication channels—such as recruiting, digital applications, and international brand communication.
“Our goal is not only to define NKT’s brand values but to make them tangible for our target audiences on every level. The collaborative partnership with comevis enables us to develop a strong and consistent audio brand identity that authentically and effectively conveys the values and personality of our brand across a wide range of applications – from recruitment to customer experience. This project demonstrates how strategic audio branding sustainably strengthens our brand’s future viability and differentiation.”
Vibeke Christensen, Senior Manager, Brand Governance, NKT
Audio Brand Management for Daily Use
For audio branding to work in the long term, more than just an audio concept is needed. A system that enables its application in everyday use is crucial.
A structured audio brand management system was therefore established for NKT. This system is based on comevis VADio Tools, including the Brand Sound Library, the VADio Profiler, and the VADio Creator. These tools enable teams to efficiently create, manage, and deploy audio content in a brand-consistent manner. 🚀
“Our goal was to translate NKT’s brand identity into a clear auditive language and create a system that makes the brand audible at every touchpoint. To achieve this, we developed a flexible audio system that enables consistent brand communication across diverse use cases while supporting rapid and scalable implementation through intelligent tools.”
Björn Wegener, Leader Brand & CX Audio Communications, comevis
A Brand That Connects Through Audio
With its new audio identity, NKT now has a scalable auditory brand system 🌐 that can be used internationally. The combination of audio DNA, consistent audio branding, and structured audio brand management ensures that the company’s mission can also be experienced through audio.
