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Logo of BD Rowa

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Becton Dickinson Rowa Germany

BX/CX/DXS

BD Rowa

BD Rowa is a leading provider of automated storage and logistics systems for the healthcare sector. Their innovative solutions enable efficient and safe management of medicines and other products in pharmacies, hospitals and other medical facilities. 


We have been supporting BD Rowa in acoustic brand, sales and service communication since 2015. A particular focus is on the development of a holistic service experience in various languages, including German, French and Dutch.

Service Design DE

(Demo: Audible Experience Mood)

Reference citation

"Sound is the invisible soul of a brand that is brought to life through targeted sound branding. We have the unique opportunity to translate the identity and values of a brand into sound and thus create an emotional connection with consumers. 


Our aim is to use a sound branding project to make the brand unmistakable and give it an unmistakable sound that will be remembered. Ultimately, it is the sound that makes the brand resonate in people's minds and shapes it in the long term."


Stephan Nölke

Managing Director | CEO

coemvis GmbH

Goal: Increase auditory performance at defined contact points.


  • Analysis 

  • Strategy development 

  • Creation 

  • Realisation

BD Rowa Acoustics

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The images used come from stock photo databases such as Pexels, Canva, WIX and Unsplash.

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