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Logo of DFL

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Audible Experience

BX/CX/DXS

DFL

The DFL (German Football League) is the organisation that organises and manages professional football in Germany. It is responsible for organising the Bundesliga and Bundesliga 2, marketing the TV rights, ensuring match operations and promoting German football.


Since 2016, we have been supporting DFL Deutsche Fußball Liga e.V. as a framework agreement partner in the Audible Experience area, with the aim of increasing auditory performance at defined touchpoints.

DFL Acoustics

(Demo: Audible Experience Mood)

Audio Code

Using audio coding, DFL's relevant brand values are methodically and uniquely translated into audible codes based on data.

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Graphic of the sound architecture of DFL

Voice Code

The DFL Audible Experience is complemented by clearly defined voice codes.

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Graphic of the DFL voting system

The images used come from stock photo databases such as Pexels, Canva, WIX and Unsplash.

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