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Logo from DERTouristik

Audible Experience

Code-based Sound Branding

DER Touristik Group

As one of Europe's leading tourism groups, DER Touristik Group makes travel dreams come true. The group looks back on over 100 years of history and is the travel division of the REWE Group. 

In close cooperation with DER Touristik, we expanded the existing acoustic DNA to include code-based sound branding. In addition, the audio/voice customer experience at the audible touchpoints was redesigned with the future in mind.

Sound of Reisen

Play Sound

Reference quote

"Our Group brand DER Touristik is becoming even more sonorous - with a new audio/voice customer experience that can be heard. Instead of sticking to the status quo, we are relying on the power of change to help shape the customer experience of tomorrow. Together with comevis, our partner for audible brand digitization, we have translated the "world of travel" within the customer journey. In line with our high quality standards of expert advice and as an extension of our range of services in the vacation and business travel market. The strategic approach and consistent implementation are now an integral part of our auditory brand & service experience. This skillfully combines our passion, diversity and expertise to make travel dreams come true."

Lars Bolle

Vice President Group Brand Management (Tourism)

DER Touristik (REWE Group)

Portrait of Lars Bolle

Audio Code

Using audio coding, the relevant brand values of Der Touristik are methodically and uniquely translated into audible codes based on data.

Grafic of Tone of Voice from DER Touristik

Voice Code

The DER Touristik Audible Experience is complemented by clearly defined voice codes.

Digital Service Experience (DXS)


DER Touristik consistently uses our C-Cloud Innovation Suite. The audio/voice experience of DER Touristik relies on the innovative application possibilities of the comevis C-Cloud.

Want to find out more?

To our C-Cloud >

Hybrid Service Design


A.I. Content Creation offers a new way to customize the acoustic service design. DER Touristik uses our "Audio it Yourself Tool" to flexibly design the infotainment area, for example. With the Creator, short audio files can be created quickly and easily in real time without any major planning, audio engineering or mixing. With over 330 voices, the Creator offers access to the best neural and classic TTS voices.

Callflow of DER Touristik


(Professional voice)


(Profi voice)


(TTS aus dem Creator)

Waiting + Info

(Profi voice)


The images used come from stock photo databases such as Pexels, Canva, WIX and Unsplash.

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