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Logo from Nuernberger Versicherung

Bildquelle: Nürnberger Versicherung Mediathek

Audible Experience

Audio/Voice Branding | Sonic Brand Sustainability


Capture the essence of an insurance company and its sustainability claim in just 2.5 seconds? You can! And with a sound logo. Since 2019, we have been supporting NÜRNBERGER Versicherung with acoustic elements in the field of audio/voice branding.

NÜRNBERGER Versicherung uses the Brand Sound Library developed by us and our Library Profiler from the C-Cloud.

Image source: Nürnberger Versicherung Mediathek

The sound of Nürnberger Versicherung

Play Sound

Reference quote

"In addition to setting up the company's marketing department and focusing on the online sale of insurance policies, my initial focus was on repositioning the brand. We also completely overhauled the CD and the voice & sound branding. And because our vision focuses on people, we also need a good dose of sustainability: because trust is only earned in the long term and values count more than ever."

Dr. Karoline Haderer

Head of Group Marketing, Communication, Sponsoring, Online, CRM Member of the Board @GARANTA Versicherungs-AG

"Together with the experts from comevis, we have realigned our acoustic brand. Their strategic methodology of sonic profiling convinced us immediately. And the result is really impressive. The impact and lasting recognition of our acoustic branding is fit for the future. The brand history with the traditional NÜRNBERGER fanfare was taken into account and at the same time a modern sound architecture was developed. In a quantitative survey, potential customers identified important values for us such as relief, clarity and proximity. That really impressed us."

Bernd Leikauf

Communications graduate (BAW)

Head of Brand Management and Communication / Marketing

Portrait of Bernd Leikauf
Portrait of Dr. Karoline Haderer

Audio Code

Nürnberger Versicherung uses audio coding to translate the relevant brand values into audible codes in a unique methodical and data-based way.

Grafic of Tone of Voice from Nuernberger Versicherung

Voice Code

The Nürnberger Versicherungen Audible Experience is supplemented by clearly defined voice codes.

Brand Experience (BX)

Sound Branding

In addition to substantial values, Nürnberger Versicherung's Sonic Code is also defined by sustainable facets. We define brand concepts such as relief, clarity and proximity in unique, sustainable-sounding codes.

The sonic codes of NÜRNBERGER Versicherung harmonize the core and the sustainability claim of the brand. The result is a corporate sound logo that condenses these elements and gets to the heart of the matter.

Acoustic Service Design


Callflow of Nuernberger Versicherung




Customer satisfaction




The images used come from stock photo databases such as Pexels, Canva, WIX and Unsplash.

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