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Image source: HelloFresh Mediathek

Audible Experience



Cooking made easy! HelloFresh is the world's most popular cooking box with more than 1 billion meals delivered.

With daily requests from 8.1 million customers worldwide, it is crucial for HelloFresh to have a flexible service solution that can be customised on demand while providing a unique brand experience. For this, HelloFresh relies on the A.I. Content Creation of the Creator developed by comevis, which unifies the brand and service experience with just one click.

With the focus on synthesised speech, in combination with individual and systematic brand moods, together with HelloFresh we are breaking new ground in the Audible Service Experience of tomorrow.

Image source: HelloFresh Mediathek

Enjoy & Play

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Reference quote

"The Creator developed by comevis is unique worldwide when it comes to A.I. based dialogue generation with an individual auditory brand experience. Thanks to its flexibility, we are able to quickly and easily adapt the customer dialogue at any time and react to changing requirements. A real timersaver and core to our new Audible Service Experience."

Katrin Anne Bischoff

Marketing Communications


"At HelloFresh, we like to be simple, flexible and innovative to provide a unique service to our customers. Working closely with comevis, we have developed a unique Audible Service Experience based on the latest technological capabilities of synthetic speech and situational mood systematics."

Faridah Shatanawi

Associate Director Customer Care Operations


Stadion Betonsitze
Porträt von Katrin Anne Bischoff
Porträt von Faridah Shatanawi

Audio/Voice Code | Interaction Design

Audio Code

Using audio coding, the relevant brand values of HelloFresh are methodically and data-based uniquely translated into audible codes. The multifaceted brand rhythm thus conveys the competent and sustainable orientation of HelloFresh's product portfolio, while a warm, soft brand harmony underlines the brand's confidential claim.

Grafik Audio Code von Hello Fresh

Voice Code

The HelloFresh Audible Experience is complemented by clearly defined and synthetically created voice codes. The female voice encodes the relevant brand values such as humanity and sustainability through empathy and down-to-earthness. The male voice, on the other hand, focuses on innovation and dynamism.

Grafik Voice Code von Hello Fresh

Application Suite


Our Innovation Suite offers A.I. based tools that make sound branding and audio marketing easy to use, accessible and customisable. 

As part of the C-Family, HelloFresh uses our Creator, with which audio files can be created quickly and easily in real time. The service and user experience (CX/UX) is raised to a higher level.

Audible Service Experience


A.I. Content Creation offers a new way to customise the acoustic service design (phone). HelloFresh flexibly designs the entire service experience with our "Audio it Yourself Tool", whereby short audio files can be created quickly and easily in real time without much planning, audio engineering or mixing. With over 580 voices, the Creator provides access to the best neural and classic TTS voices.

Grafik Acoustic Service Design Hello Fresh


(Woman TTS)


(Man TTS)


(Woman TTS)

Ad hoc

(Man TTS)

Self Service 

(Woman TTS)

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