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Oventrop wins German Brand Award with sound branding by comevis

Aktualisiert: 16. Nov. 2021

Our client Oventrop, a world-leading manufacturer of building services, was honoured for its holistic brand relaunch, in which a completely new audio/voice branding strategy is now an integral part.


The German medium-sized company received the German Brand Award in Gold in the categories "Excellence in Brand Strategy and Creation" and "Brand Revival of the Year". The new brand positioning, combined with an international sound branding, is now reflected in all Oventrop divisions and products.


The internationally rolled out Oventrop sound branding was developed along the guiding idea of "intelligent modularity". In order to meet this demand, brand- & product-specific material sounds were transferred into a flexibly applicable Corporate Soundtoolbox. This gives Oventrop a down-to-earth sound impression and at the same time emphasises the future-oriented and precision-loving orientation of the brand across all contact points.


Source: Rat für Formgebung, Foto: Daniel Banner

"Our new brand identity marks a real milestone in our 170-year history. We show: We continue to develop - and thus remain the reliable partner for our customers in the future."


Mr Jochen Fähnrich

CEO

Oventrop GmbH & Co. KG


"We thank comevis for helping to make it possible! The Oventrop Sonic Code and the Oventrop sound architecture as innovation building blocks. comevis realised a fully comprehensive sound branding - from a corporate sound logo to the creation of the holistic corporate sound with its own Soundtoolbox, the corporate voice including fixing the Tone of Voice - as well as all adaptations for our now particularly sonorous touchpoints. The very experienced specialists impressed us with their consistently methodical approach and always hit the right note. We look forward to many sonorous contact experiences together with our customers and partners."


Mr Michael Scheller

Head of Marketing & Product Management

Oventrop GmbH & Co. KG




Stephan Vincent Nölke

CEO


"We are proud to be able to accompany Oventrop on this courageous path, are pleased about an effective sound branding and congratulate from the bottom of our hearts!"

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