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Source: Bosch Mediathek

Brand & CX Building audibly better

Strategic. Scalable. Automated.

BOSCH

Hardly anyone is unfamiliar with the BOSCH brand. Since 2009, we have been supporting the long-established company in the areas of auditive strategies & transformations.

BOSCH Power Tools

Brand Sound Library | Auditive Service Design

PLAY SOUND

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Audio/Voice Design by comevis.com
Image source: YouTube Bosch Profi-Elektrowerkzeuge und Zubehör

Brand Sound Library

To enable Bosch to use the brand-compliant sounds with maximum flexibility, we created our own corporate sound library for the company. For this, we particuclarly focused on video communication. In the library, BOSCH employees can find individually composed and brand-compatible sounds as well as modular and intelligent sound systems.

With the library, we achieve maximum flexibility in terms of dramaturgy, video length and genre. We also ensure that only brand-compliant sounds are used in a targeted manner.

An outstanding soundtrack consists of numerous sounding elements such as intro, music, various sound effects, outro and other elements.

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You can hear how such a soundtrack can sound here:

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Conversational Design| BOSCH Power Tools (hybrid)

Callflow BOSCH

Welcome 

Menu 

Infotainment

BOSCH Service Solutions

Audio/Voice Experience | Auditive Service Design

PLAY SOUND

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Audio/Voice Design by comevis.com
Image source: YouTube Bosch Service Solutions: Imagefilm

Reference quote

"The emotional impact of sounds is now also a significant field of activity for industry. By "Bosch Audio Experience" we mean the strategic implementation of a defined image/sound and voice identity. Here, particular emphasis is placed on the three success factors of sound, voice and dialog - in harmony. The goal in the project with comevis was the methodical development of a CI-compliant functional sound architecture, especially to strengthen and secure customer satisfaction in the context of the service experience."

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Gregor Schilling

Director Corporate Design
Robert Bosch GmbH

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​"The service experience is the key to success. A professional acoustic service design is effective and at the same time conveys competence and personality at all service contact points. This takes more than a nice voice. We are pleased to have found a premium partner for our international Acoustic Service Design activities in comevis."

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Dr. Jan-Philipp Weers

Service Solutions, Head of Marketing (ST-CC/MKT)
Robert Bosch GmbH

Bosch Schilling
bosch Weers

Sonic Modules

BOSCH Corporate Soundlogo I Jingle - comevis
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BOSCH Corporate Soundscape - comevis
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Audio Code BOSCH

Audio Code

Using audio coding, the relevant Bosch brand values are methodically and uniquely translated into audible codes based on data.

Voice Code BOSCH

Tone of Voice

The Bosch Audible Experience is complemented by clearly defined voice codes that are carefully designed to create a distinctive and engaging voice environment. These voice codes reinforce the brand identity and provide users with an immersive and memorable vocal experience.

Corporate Design Video

Image I Animation

Gerasch

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Sound- und Voice-Design by comevis.

Auditive Service Design | EN

Callflow BOSCH

Welcome

QS

Infotainment

Auditive Service Design | DE

Callflow BOSCH

Welcome

QS

Infotainment

BOSCH I French - comevis
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BOSCH I Spanish - comevis
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BOSCH I Chinese - comevis
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BOSCH I Flemish - comevis
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BOSCH I Russian - comevis
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BOSCH I Dutch - comevis
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International

In addition to German, the speakers guide you through the program in French, Spanish, Chinese, Flemish, Russian, Dutch and many other languages and offer guidance in the service navigation. 

Building

Image Source: Bosch Mediathek

The images used come from stock photo databases such as Pexels, Canva, WIX and Unsplash.

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