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Bildquelle: condor-newsroom.condor.com/de/de/downloads/

Brand & CX Building audibly better

Strategic. Scalable. Automated.

QIAGEN

QIAGEN is a publicly traded provider of sample preparation and testing technologies for molecular diagnostics, academic research, the pharmaceutical industry, and applied testing, with locations in more than 25 countries. The global corporate headquarters of the QIAGEN Group is located in Venlo.

From unlocking the code of DNA to accelerating life-saving breakthroughs, our vision is simple: to make improvements in life possible.

Auditive Brand Management

Brand profiling, recognition, and increased brand value –
all of this is achieved through the audio branding of QIAGEN.

Since 2010, we have been supporting QIAGEN in shaping its auditive experience.
The audio branding we developed conveys premium quality, innovation, and a sense of openness.

QIAGENBrand Sound
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Soundlogo

The auditive brand DNA of QIAGEN unfolds in the sound logo with corporate jingle.
With brand-aligned sound, an emotional sound image, and a clear tonal identity, the brand promise is conveyed – catchy, memorable, and instantly recognizable.

QIAGENBrand Jingle
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Audio Code

Using audio coding, relevant brand values of QIAGEN are methodically and uniquely translated into audible codes based on data.

Tone of Voice

The QIAGEN Auditive Experience is complemented by clearly defined voice codes that are carefully designed to create a distinctive and engaging voice environment. These voice codes reinforce the brand identity and provide users with an immersive and memorable vocal experience.

Video Communication

Labor

QIAGEN
Video Branding

In video formats such as YouTube, the QIAGEN brand becomes an experience not only visually, but also audibly:

Auditive elements of the audio branding – such as the corporate sound and jingle – create recognition, emotion, and brand-aligned communication that extends far beyond the visuals.

Video
YouTube, QIAGEN

Audio/Voice Branding by comevis

QIAGEN
Experience

Experience the QIAGEN Experience at qiagen.com: The website offers a clear and intuitive user experience, placing clarity and simplicity at the forefront.

This digital experience is complemented by a tailored audio branding by comevis, making the brand identity of QIAGEN tangible in audio as well.

Mikroskop im Labor

Project Statement

"The audio branding developed with comevis for QIAGEN conveys our values on both a factual and emotional level – you hear premium quality, innovative strength, and a spirit of active, collaborative openness. It’s the perfect complement to our brand presentation."

Uwe Steyer

Associate Director,

Head of Global Marketing Communications

QIAGEN

Service Experience

AI Agent Experience, Hotline & Conversational Design

AI Content Creation offers a new way to customise the auditive service design. QIAGEN flexibly designs the infotainment area with our "Audio it Yourself Tool". With the VADio Creator, short audio files can be created quickly and easily in real time without any major planning, audio engineering or mixing. With over 66 voices, the VADio Creator offers access to the best neural and classic TTS voices.

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Welcome morning

Welcome day

Welcome evening

Outside business hours

Outside business hours: public holiday

Waiting

Pipette und Reagenzgläser

The images used come from stock photo databases such as Pexels, Canva, WIX and Unsplash.

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