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Logo from QVC

QVC

With more sound for sales

QVC

We have been supporting QVC in its acoustic brand, sales and service communication since 2012. Activation, recognition and brand profiling were clearly at the centre of the development of the sound and voice concept. 


Bodyacoustic lends the sound logo a live character. The whistling, singing and claps evoke a positive mood in the audience and are memorable.

Reference quote

"QVC Germany is the leader in the German teleshopping market ... . The concept of the new QVC sound architecture can be perfectly transferred to all our sound applications and is particularly useful in TV for activation and brand profiling. The analytical and methodical approach of comevis convinced us"


Thomas Müller

Director Multichannel Sales,

QVC


"Using the comevis methodology of sonicPROFILING©, a highly functional sound system was developed with target group-relevant aspects in mind. It gives us great pleasure to be able to successfully establish the QVC audio branding developed with comevis within the framework of acoustic brand management."


Mrs Silvia El Sheikh

Senior Manager TV Sales,

QVC

Grafic Sound-Architectur of QVC

Sound architecture

The recognisable sound profile made the corporate identity audible and adapted it to these daily touchpoints. The new QVC sound gets to the heart of the brand's core values. It is short, emotional, unmistakable and creates a mood with just a few tones, which should also convey the QVC world on the telephone.

Voice Code

The QVC Audible Experience is complemented by clearly defined voice codes.

Audio Branding

The new audio branding gets to the heart of the brand's core values. It is short, emotional, unmistakable and creates a mood with just a few tones that is intended to convey the QVC world.

Acoustic Service Experience

Audio/Voice/Interaction

To create a successful customer contact experience, the right sounds, convincing voices and comprehensible dialogue are essential. We support you in conveying expertise and personality through sound on the phone. - We achieve this with professional voice talents and tonally staged announcements.

Grafik Acoustic Service Design von QVC

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The images used come from stock photo databases such as Pexels, Canva, WIX and Unsplash.

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