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Code-based Sound Branding

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Frauscher Sensor Technology

From Austria to the whole world - we are proud to support the prestigious brand Frauscher on its path of acoustic brand management and audible brand digitalization.

The corporate design and communication of Frauscher Sensor Technology are modern and digital. This is exactly how the tangible brand values of the Austrian company now sound. 

Frauscher fully utilizes our competencies in methodology, strategy and creation, as well as important tools from our C-Cloud "Application Suite".
Together, we defined and implemented the audio & voice codes in a future-oriented way. 

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Mood Video



Audio/Voice Design by
Source: Frauscher Sensortechnik

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Acoustic brand management in sensor technology


For over 30 years, Frauscher has been blazing innovative trails as a pioneer in the global railroad industry. The video takes us on an exciting journey into the world of the Frauscher brand. 

Audio Voice Experience

The vocal and sonic production in the video shows excerpts of the new code-based sound branding, designed by comevis. 

The sound architecture

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The sound logo

The Soundlogo is the sound core of Frauscher. It is innovative, digital and easy to use. The brand is thus brought to the point in a recognizable way in 2.5 seconds.

In the corporate jingle, the brand voices (man/woman) additionally enrich it with the spoken brand name and claim.

Schwarze kabellose Ohrhörer
Frauscher Corporate Soundlogo - comevis
00:00 / 00:00
Frauscher Corporate Jingle - comevis
00:00 / 00:00
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Reference quote

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"Quality is the best business plan! This means a lot to us and to me. That's why, in our sound branding agency pitch, we set very high standards for our new partner for audible brand digitization and code-based sound branding and chose comevis. We are excited to now be able to deploy the new sound and voice architecture for our Frauscher Sensortechnik brand. This unique audio/voice experience should and will accompany our auditory communication and interaction sonorously worldwide from now on."

Maria Reisinger,

Managing Director, Frauscher Sensor Technology,

St. Marienkirchen, Austria

Tone of Voice

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Image by Alexander Krivitskiy

Frauscher Corporate Voice

Frauscher Corporate Voice

Frauscher Voices

The Voices of Frauscher - For the international rollout, the Austrian company receives customized voice branding.

Here are two examples.

Frauscher Brand Sound Library

Brand Sound Library Profiler

An outstanding brand soundtrack consists of numerous sound elements such as intros, music, various sound effects, outros and more. The Brand Sound Library, created especially for Frauscher, offers all relevant users access to the individually composed, brand sounds and sound elements.

A highly flexible deployment is ensured via our C-Cloud.

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More best practices can be found here:

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