Bildquelle: AIDA Mediathek
AIDA is a German cruise company that offers luxury cruises around the world. It offers its guests a wide range of activities, entertainment and first-class services on board its ships.
We accompany AIDA in sound branding and developed, among other things, a catchy sound logo, as well as a matching AIDA corporate soundscape, with the goal of increasing the auditory performance at defined contact points.
The Sound of AIDA
"The corporate sound fits perfectly with the character of AIDA. The prominent speakers and the sounds of the sea, seagulls and Caribbean instruments create a wonderfully relaxed mood that immediately inspires the senses and awakens the anticipation of a vacation."
Senior Vice President of Marketing & Sales
Tone of Voice
The brand sound elements (bongos, steelpans, water and seagull) form the central elements of the branding and are combined in the sound logo and jingle.
Speaker in the sound logo/jingle: dubbing voice of Angelina Jolie and Brad Pitt