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Thinking
Wir hören in Ihre Marke rein: Von der Exploration bis zum Tracking.
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Methodik: comevis Sonic Profiling
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Design
Wir gestalten Ihren Klang:
Vom Audio Branding über die Klangarchitektur bis zur Corporate Voice.
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Methodik: comevis Sonic Coding
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Make it Real
Wir gehen weiter:
In unseren Science Labs und unseren Studios.
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Methodik: comevis Sonic Producing
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comevis Care
Performance Corporate Voice & Soundservices
Licensing (GEMA-frei), Services, Produktionsmanagement, QS, Joure Fix, Check, Report
Ihre Ansprechpartner
Audio/Voice Branding
Audio/Voice Innovation
Audible Experience
Acoustic brand management
What does openness actually sound like? What sounds are associated with trust? And what do the iconic O2 bubbles sound like? To answer these questions, the O2 Sonic Code (the acoustic brand DNA) was developed.
For this, interdisciplinary teams of brand specialists and musicologists create acoustic beacons for the audible O2 brand identity. Particular attention is paid to intuitive interaction design.
Science
In order to beat a rhythm with the pulse of time at all times, we are constantly researching new dimensions of sound and voice perception. This includes algorithmic models, brand audits, subject tests, speech forensic analyses and testing in the comevis Sonic Labs.
Multi-stage evaluation processes form the basis for our audio/voice design decisions and, in this case, ensure a future-proof impact of O2 sound branding.
In a pentagonal voice profiling process, a wide variety of voice pairings are audiologically, algorithmically and speech forensically examined and evaluated together with Fraunhofer IDMT.
With all these steps we finally find the perfect pairing for the future O2 brand voice conception. In this way, we guarantee acoustic brand transfer as well as touchpoint functionality and voice associations in distinction to the industry competition.
Our experts in the comevis Audio/Voice innovation labs track down trends and consistently use the latest scientific findings.
comevis
Research partner
Audio/Voice Design & Innovation Center, especially for sound applications in digital environments.
The comevis C-methods are unique.
Sound of O2
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Audio/Voice Design by comevis.com
Image Source: YouTube, Telefónica Germany
Success parameters
Competence and personality - O2 conveys these qualities with the right sounds, convincing voices and dialogs at eye level.
Sound
Audible brand profiling
Voice
Convincing corporate voices
Interaction
Dialogues that are understood
Auditory Guiding Idea & Sound Architecture
Tone of Voice
Voices
Next to good sound, voice is the most important element in Telefonica O2's acoustic branding (sound branding).
In order to give O2 and all other brands of the Telefonica Group a corporate (voice) expression, we develop voice concepts for the different brands and target groups.
Personalized Voicegreetings
At O2, the brand value "personality" becomes audible not only through certain sounds and voices, but also through a personal video address to O2 customers. For this purpose, we implement voice kits that allow several 100,000 content variants for personalized video greetings.
O2 5G Communication
Sound Design
Picture I Animation
Lambie Nairn
O2 Voice Portal
Audio/Voice Service Design
Service Experience EN (regional)
To create a successful customer contact experience, the right sounds, convincing voices and understandable dialogs are essential. We support you in conveying competence and personality through sound on the phone. - We achieve this with professional speakers and acoustically staged announcements.
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