Sonic Code | Audible superbrand

Since 2006, we have been supporting Telefonica O2 in the area of acoustic brand, sales and service design.
 

We are proud to accompany Telefonica O2 on its way to becoming a superbrand with our special auditory expertise.

Acoustic brand management

What does openness actually sound like? What sounds are associated with trust? And what do the iconic O2 bubbles sound like? To answer these questions, the O2 Sonic Code (the acoustic brand DNA) was developed.

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For this, interdisciplinary teams of brand specialists and musicologists create acoustic beacons for the audible O2 brand identity. Particular attention is paid to intuitive interaction design.

Science

In order to beat a rhythm with the pulse of time at all times, we are constantly researching new dimensions of sound and voice perception. This includes algorithmic models, brand audits, subject tests, speech forensic analyses and testing in the comevis Sonic Labs.

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Multi-stage evaluation processes form the basis for our audio/voice design decisions and, in this case, ensure a future-proof impact of O2 sound branding.

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In a pentagonal voice profiling process, a wide variety of voice pairings are audiologically, algorithmically and speech forensically examined and evaluated together with Fraunhofer IDMT.

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With all these steps we finally find the perfect pairing for the future O2 brand voice conception. In this way, we guarantee acoustic brand transfer as well as touchpoint functionality and voice associations in distinction to the industry competition.

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Competence and personality - O2 conveys these qualities with the right sounds, convincing voices and dialogs at eye level.

Sound

Audible brand profiling

Voice

Convincing corporate voices

Interaction

Dialogues that are understood

Auditory Guiding Idea & Sound Architecture

Tone of Voice

Voices

Next to good sound, voice is the most important element in Telefonica O2's acoustic branding (sound branding).

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In order to give O2 and all other brands of the Telefonica Group a corporate (voice) expression, we develop voice concepts for the different brands and target groups.

Personalized Voicegreetings

At O2, the brand value "personality" becomes audible not only through certain sounds and voices, but also through a personal video address to O2 customers. For this purpose, we implement voice kits that allow several 100,000 content variants for personalized video greetings.

O2 5G Communication

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Sound Design

O2 Voice Portal

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Audio/Voice Service Design 

That was just one of our Best Practices: