UX-Sounddesign | Audio Marketing
Schwartau – what does sweet actually sound like?
For many Germans, the delicious jams from Schwartau are a natural part of the breakfast table. The fresh smell of bread rolls and croissants and the crack of the jam jar lid symbolise pure well-being in the morning. But what exactly does this feeling sound like? What does "sweet" sound like? And what does pleasure actually sound like? We asked ourselves this question and developed the sound of Schwartau.
This is the sound of enjoyment
In the comevis sonicLABs, we explored the question of how Schwartau and the enjoyment of Schwartau sound from different perspectives. In this way, we translated the special moments of the product into special sound moments. It is precisely in their auditory smallness that they become the ultimate sound experience.
The Schwartau Sound on TV
Opening the jam jar on a stressful morning is the core moment of the spot production for Schwartau. We managed that with the right "plop", also called earcon.
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1 Melody I 3 Flavors
What does it actually sound like...?