Portfolio
comevis
Thinking
Wir hören in Ihre Marke rein: Von der Exploration bis zum Tracking.
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Methodik: comevis Sonic Profiling
comevis
Design
Wir gestalten Ihren Klang:
Vom Audio Branding über die Klangarchitektur bis zur Corporate Voice.
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Methodik: comevis Sonic Coding
comevis
Make it Real
Wir gehen weiter:
In unseren Science Labs und unseren Studios.
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Methodik: comevis Sonic Producing
comevis Care
Performance Corporate Voice & Soundservices
Licensing (GEMA-frei), Services, Produktionsmanagement, QS, Joure Fix, Check, Report
Audibly Connected
to a Greener World
A Nordic-raw audio identity makes NKT unmistakable, echoing its commitment to a greener world across every international brand touchpoint.
Image Source: NKT Media Center
NKT
Founded in 1891, during the second industrial revolution, NKT pioneered the cable industry in the Nordics. Today, NKT master the fourth industrial revolution with their energy transportation expertise and cost-effective manufacturing facilities at the highest technological level, delivering lifetime value to their customers and the global society.
In a globalised and interconnected world, [...] the need for power is constantly growing. At NKT, they have made it their purpose to bring power to life by helping meet the growing need for energy.​
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Source: NKT, 2025
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We accompany NKT on their journey towards a holistic audio branding and audio brand management. Our collaboration began with an initial brand check and has developed into a comprehensive approach with a distinctive audio identity.
Together, we have established consistent, brand-focused communication. Through close cooperation and impressions from the production site in Germany, we have created a solution with a truly international perspective - making the mission of NKT to connect a greener world audible at every touchpoint.​​​​
Project Outline
Challenge
​Facing the task of resolving previously inconsistent brand communication. With an international focus and key topics like recruiting, sustainability, and digitalization, NKT needed a recognizable audio identity that brings their mission “We connect a greener world” to life and reflects the distinct Nordic and rugged character.
Methodology​
Together with comevis, a holistic audio branding strategy is developed and nurtured, while Audio Brand Management is powerfully steered. This includes a unique Sonic Code/Audio DNA and the creation of brand vibes rooted in NKT’s brand identity.
Outcome
NKT benefits from a distinctive, Nordic-inspired audio branding that unfolds consistently across all use cases. The strategically guided audio brand management delivers strong recognition, strengthens the brand in international markets, and provides orientation for applicants, external partners and clients.
Sound of Collaboration
“For a global brand like NKT, consistent and emotional brand management across all touchpoints is essential.
With our new NKT audio branding and the audio brand management provided by comevis, we are creating a powerful tool that makes our corporate identity distinctly and emotionally audible worldwide – strategic, scalable, and future-oriented.”
Christoph Schmitt, Group Marketing Director, NKT
Impressions
Audiovisual applications can be experienced in both analogue and digital spaces - from touchpoints like campaigns, webinars, or information systems to
digital formats such as streaming, social media, or web.
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A wide range of use cases and potential applications are showcased,
making brand communication audible.
Sound on
NKT Product Video
Sound on
NKT Corporate Movie
Sound on
NKT Employer Branding
Case Video (will be implemented in live mode)
Implementation
Strategy
The auditive strategy of NKT is built on comprehensive audio brand management that guides the distinctive, Nordic-inspired audio identity across all international markets. It is an approach that conveys brand values and emotion, brought to life through a modular Brand Sound Library. This systematized branding ensures consistent recognition while allowing creative flexibility to address strategic priorities such as employer branding, sustainability, and digitalization.
Transformation
The project marks the transition from fragmented to cohesive brand communication through targeted audio brand management, establishing a unified and memorable audio identity. By leveraging AI-driven processes and an intelligent audio infrastructure, NKT can now quickly adapt to diverse communication needs while ensuring a consistent brand experience. This strengthens internal collaboration and external perception, positioning NKT as an innovative and future-oriented brand.
Empowerment
To enable broad and independent use of the new audio branding, NKT has introduced the Brand Sound Library together with the VADio Profiler and the VADio Creator. With structured access and intuitive navigation, employees across the company can create and adapt brand-compliant audio content for diverse requirements. The tool-based structure increases efficiency and ensures consistency while maintaining agility.
NKT Sound Logo
A confident string arrangement, flanked by a bold brass section, captures the values-driven engagement of NKT and the unwavering promise of "We deliver on commitments.​
Brand Harmony
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A descending, conclusive five-note sequence embodies the solution-driven mindset of NKT, reinforcing the brand's commitment to "Ease of Use" with clarity and confidence.​
Brand Melody
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The contrast between electrified, almost high-voltage instrumentation and warm, soft atmospheres merges the technological ambition of NKT with its profound societal relevance.
Brand Earcons
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NKT Profiler
Sound Library
Audio Branding: Efficient – Fast – Automated
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The NKT Brand Sound Library offers around 90 curated, brand-compliant audio assets for a wide range of use cases, such as employer branding, image, or product videos. It also includes a brand mood and a set of brand vibes that capture the core essence of NKT.
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The VADio Profiler enables targeted access to all audio assets in the Brand Sound Library. Search and filter functions, as well as easy downloads, ensure an intuitive user experience.
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Additionally, VADio Fuse enables seamless integration of audio assets with video content for unified brand experiences.
NKT Creator
Audio Voice
Generating audio content has never been so easy, efficient and versatile.
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With state-of-the-art TTS technology, professional voice content can be designed intuitively. For NKT, exclusive brand voices were newly developed and seamlessly embedded into the Creator. Available in different languages, these voices ensure a consistent and distinctive international brand identity.
Thanks to automated quality control and individual sound design options, every audio output remains clear, consistent and emotionally effective.
Brand Mood
Brand Vibe A
Brand Vibe B
Brand Vibe C
Brand Vibe D
NKT Brand Sounds
Brand Sounds: Brand Mood & Brand Vibes
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The brand sounds form the emotional core of the auditive identity of NKT.
Starting with the brand mood as the foundation, four distinct brand vibes (A–D) translate key brand facets into sound - each representing a unique aspect of the NKT brand experience.
This spectrum captures everything from the company’s pioneering spirit and reliability to its commitment to a greener world.
The result: an unmistakable and flexible sonic palette for a wide range of use cases.
The images used come from the NKT media center and stock photo databases such as Pexels, Canva, WIX and Unsplash.