comevis - swisscom - akustische Markenführung - Soundbranding - Audio Voice
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Swisscom
Audio/Voice-Branding, -Innovation & Acoustic Ecology | New Audio Branding Dimensions

Swisscom

Since 2017, we have been designing the acoustic world of Switzerland's largest telecommunications company - Swisscom AG. In doing so, the company relies on the entire range of our expert portfolio. With comevis, the telecommunications professionals think holistically about the topic of brand acoustics and rely on our years of experience and the comevis innovations around our C-Care. The result is a unique sounding brand presence and a modern acoustic service design.

Find out what exactly lies behind the individual portfolio areas

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comevis - swisscom - akustische Markenführung - Soundbranding - Audio Voice

"Hey Swisscom!"

Voice Synthesis & UX Sound Design

The Swisscom TV box - behind it are smart home, music, streaming and TV in one device. Thanks to brand-compliant and tonality-matched voice synthesis and exclusive functional sound systems à la comevis, it can be operated intuitively and interactively by voice command.

"Since 2017, we have been successfully working with comevis in the areas of sound branding, voice branding and UX sound design. The experts at comevis are also very close to us in the development of our new Swisscom TV box, providing the crucial building blocks for our voice assistant, including multilingual voice synthesis (TTS)."

Riccardo Lopetrone

Senior Product Manager Voice, Swisscom (Schweiz) AG

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Reference quote

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Audio Branding

Our sound worlds create a sensual experience that stays in the ear and helps Swisscom achieve a unique acoustic brand presence. Added to this are new, brand-compliant voices in four languages.

swisscom Corporate Music - comevis
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Image by Alexander Krivitskiy

Voice Branding

For example, Swisscom's voices greet customers on all service numbers when they call.

The trick is that the mood changes depending on the customer's concerns. For example, customers hear activating sounds when they need information about product solutions. If, on the other hand, they report a fault, they hear more soothing sequences of corporate sound.

Acoustic Ecology

In order to make the digital interaction space of Swisscom's service lines equally pleasant for customers and service agents, Swisscom's technical systems make use of sound-ecological soundscapes.

Matched to the time of day, these structure digital customer and employee interactions and ensure that customers' emotions are positively supported. At the same time, employees feel less stress and more at ease before the customer meeting.

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Reference quote

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„We want to give our customers more auditory orientation and make the experience positive in every respect. With the help of comevis' acoustic experts and sound designers, we have succeeded in creating a unique acoustic design that strengthens our brand and deepens customer loyalty. In addition, event-oriented adaptations, such as those for the soccer World Cup, can be easily integrated; these then pick up on seasonal moods and this underlines our claim to our tangible service quality."

Marcel Hischier

Head of Channel Orchestration & Tools
swisscom

 

Radio

Swisscom Box Radio Spots

including the voices synthesized by comevis

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Aufnahmestudioausrüstung

Callflow Demo

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Welcome

Language Menu

Menu

System

announcements

Waiting queue

Service experience

Our acoustic strategists developed an individual audio interaction design for Swisscom's important touchpoint "telephony". In this way, we succeeded in creating a visionary corporate sound that makes it possible to experience the Swisscom brand in daily customer communication.

Before

International

The speakers guide through the program in German, French, Italian and English and offer guidance in service navigation. 

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swisscom FR - comevis
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swisscom IT - comevis
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swisscom DE - comevis
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International X-Mas

Contemplative point of sale

For Christmas, Swisscom also enchanted its customers at the point of sale with sounds created by comevis - listen to an excerpt of the wintry sounds from the Swisscom branches here:

Swisscom PoS - comevis
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comevis - swisscom - akustische Markenführung - Soundbranding - Audio Voice
Bei einem Videoanruf

Conference call systems including "Skype for Business

comevis also provided the acoustic service design for Swisscom's telephone conference systems.

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Special Edition

For the 2018 World Cup, Swisscom thrilled its fans with the corporate sound in soccer design that we created - for a very special service experience.

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comevis - swisscom - akustische Markenführung - Soundbranding - Audio Voice

That was just one of our best practices!
Discover even more acoustic branding work by comevis