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Reisen ins Ausland

This is what 
Intensiverleben sound like

The brand promise of Studiosus is audible, consistent
and unmistakable thanks to consistent
audio brand management.

studiosus-comevis.png

Image Source: WIX Media Center

Abstraktes blaues geometrisches Design
Studiosus

Studiosus is the market leader in Europe in the field of study tours. The high quality of its programmes, its outstanding tour guides and continuous innovation have secured Studiosus this position for decades.

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As an independent commercial enterprise, Studiosus aims to contribute to learning about and understanding other countries, people and cultures, promoting tolerance and acceptance and thus broadening horizons.

[...]

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Source: Studiosus, 2025

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We are delighted to be accompanying Studiosus on its journey towards holistic audio brand management. Together, we have laid the foundations for making the brand clear and consistent not only visually, but also auditive.

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Starting with the challenge of a missing audio identity, we developed a holistic solution for managing all auditive communication channels – for a brand that fully delivers on its promise of ‘Intensiverleben’ through audio.

Project Outline

Challenge

The main task is to establish comprehensive audio brand management for Studiosus. The aim is to manage the brand aurally and make it a consistent experience – this encompasses everything from audio branding to customer experience.

Methodology​

Comprehensive audio branding with a sound logo, brand music and a brand sound library will be implemented. In addition, the customer experience will be designed with differentiated call flows for end customers (B2C) and travel agents (B2B).

Result

With its new audio brand management, Studiosus has an audio identity that makes the brand promise of ‘Intensiverleben’ audible at all touchpoints. From travel films and social media to podcasts, events and hotlines, the brand can be experienced emotionally and leads to previously unheard-of worlds.

Sound of Collaboration
Wasser See Landschaft

 

"We are delighted about the joint Auditive Experience project with Studiosus. Our goal was to capture the sound of travel and make it accessible at various touchpoints. The fantastic collaboration has resulted in a rich audio branding that takes the brand experience to the next level."

Stephan Nölke, Geschäftsführer, comevis

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Impressions

In both analogue and digital spaces, new possibilities arise to experience audiovisual applications that inspire.

 

Whether physical touchpoints such as campaigns, webinars, or info systems, or digital formats like streaming, social media, or web – everywhere, brand identity becomes emotionally recognizable.

Sound on

Studiosus Sustainability Information

Sound on

Studiosus

Campaign Film

Sound on

Studiosus Reel

Besondere Klangreise erleben
Implementation
Stadt, Dorf

Starting from a situation without audio or voice branding, a holistic solution was developed step by step: an auditive identity with audio branding elements such as a sound logo, brand music and Brand Sound Library. These are used strategically in various applications such as travel films, social media, podcasts and events. In addition, differentiated call flows for B2C and B2B ensure a consistent and optimised customer experience.

Empowerment

With its newly created Audio Brand Management, Studiosus is able to manage all audio content in a targeted manner and use it across all channels. Whether in traditional media, digital channels or in personal customer dialogue. This makes the promise of ‘Intensive Experience’ audibly tangible at every touchpoint.

Strategy

The focus was on developing an audio brand management system that conveys the brand promise of ‘Intensiverleben’ in an auditive and emotional way. To this end, an auditive identity was created that serves as a strategic basis for the consistent management of all communication channels – from campaigns and social media to customer experience.

Transformation

Image by Hu Chen

Studiosus Sound Logo

Hearing Mark Registration

A special milestone in the collaboration is the registration of the audio trademark in 2020.

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For Studiosus, this means that the sound logo developed not only creates recognition, but is also protected in the long term.

StudiosusSoundlogo
Musik Blätter
Trockener Schotterweg

Brand Music

Studiosus' brand music was created on the basis of the Sonic Code. It translates the brand values into sound and audibly conveys the promise of "Intensiverleben" in campaigns, social media and events.

StudiosusB2C Music
StudiosusB2B Music
tropische Pflanze

Studiosus
Sound Library

Audio branding: efficient – fast – usable

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The Studiosus Brand Sound Library contains curated audio assets. Whether for podcasts, product videos or image videos, the library provides brand-compliant audio content for every application – available at any time and ready to use immediately.

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The straightforward downloads ensure a smooth and efficient user experience – from the initial idea to implementation in just a few clicks.

BSL Mockup Studiosus.png
Podcast Studiosus.jpg

Podcast Enabling

Experience our modular audio system in the "Intensiverleben" travel podcast from Studiosus.

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Before implementation, a podcast check was carried out: Which formats make sense, which platforms are relevant, and how does Studiosus position itself in comparison to the rest of the industry?


Discover the most beautiful cities in the world with Studiosus tour guides – personal, intimate, and full of special moments.

Event Audio

During the Studiosus Innovation Days in Munich, the importance of audio for travel was highlighted. A specially developed audio play was used for the participants – tour guides and employees – which opened up a new approach: travel impressions were conveyed not visually, but aurally.

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The aim was to sensitise the workforce to the importance of auditory impressions and to show that travel can be experienced intensely not only visually but also aurally.

Wasserfall
StudiosusEvent Innovations-Tage München Klangreise
Büro
StudiosusSoundscape

Acoustic Ecolodgy

Acoustic ecology transforms working environments into inspiring sound spaces. For Studiosus, office spaces were structurally optimised and given an auditory backdrop. The sounds of nature and piano music create an atmosphere that promotes calm while awakening the senses.

 

Based on the idea of soundscaping and ecological room acoustics, this design ensures reduced ambient noise and soothing layers of sound.

 

The result: employees experience an environment in which well-being and productivity reinforce each other and Studiosus becomes spatially tangible.

Service Experience

Two call flows were developed for Studiosus, differentiated for end customers (B2C) and travel agents (B2B).

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Modular sound moods, a future-oriented voice concept and clearly structured dialogue guidance create a user experience that is intuitive, consistent and brand-appropriate. This means that the promise of "Intensiverleben" can be felt right from the very first call.

Initital Situation Studiosus

Japanische Sonnenschirme
How does your brand sound strong, your service excellent & what's impactful?

Set the tone now!

The images used come from Studiosus media center and stock photo databases such as Pexels, Canva, WIX and Unsplash.

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