Portfolio
comevis
Thinking
Wir hören in Ihre Marke rein: Von der Exploration bis zum Tracking.
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Methodik: comevis Sonic Profiling
comevis
Design
Wir gestalten Ihren Klang:
Vom Audio Branding über die Klangarchitektur bis zur Corporate Voice.
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Methodik: comevis Sonic Coding
comevis
Make it Real
Wir gehen weiter:
In unseren Science Labs und unseren Studios.
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Methodik: comevis Sonic Producing
comevis Care
Performance Corporate Voice & Soundservices
Licensing (GEMA-frei), Services, Produktionsmanagement, QS, Joure Fix, Check, Report
Würth in the
Rhythm of Time
Transformation from audio silos to international
audio brand management.
Image Source: Würth Media Library
Würth
Würth comprises over 400 companies in 80 countries, with around 78,500 employees and more than 125,000 products in fastening and assembly technology - this is Würth.
Source: Würth, 2025
We're delighted to have been collaborating with Würth since 2019, and we look forward to everything that lies ahead on the path toward consistent, auditive brand leadership. Our journey began with outstanding CX projects, expanded to include the development of Würth Radio at the POS, and progressed into the integration of digital tools for audio brand management.
Together, we’re building a foundation that enables brand-faithful auditive communication across all touchpoints - efficiently, scalably, and with an eye toward the digital future.
Project Outline
Challenge
The transformation of previous auditive marketing activities in digital channels and at the POS into a holistic, brand-compliant audio strategy for international use across all touchpoints.
Methodology
comevis is developing a globally applicable audio brand management system for Würth – down-to-earth, adaptable, and brand-aligned
Result
The scalable, AI-based audio brand ecosystem enables consistent brand communication both digitally and at the POS, managed through state-of-the-art tools. Targeted audio content increases attention, demonstrably drives sales, and enhances the brand experience.
Sound of Collaboration
“With ‘Ready for Work’ we express an emotional brand promise that makes attitude, ambition, and identity tangible. The introduction of the Würth Sonic Code, combined with digital audio brand management by and with comevis, was a true leap of innovation for our international marketing – with a globally adaptable audio strategy that makes our brand identity consistent, experiential, and future-proof.”
Ralf Kircher, Head of International Marketing
Impressions
Audiovisual applications can be experienced in both physical and digital spaces – from physical touchpoints such as campaigns, webinars, or information systems to digital formats like streaming, social media, or the web.
A wide range of application scenarios and use-case potential is showcased, where brand communication becomes audible.
Sound on
Würth Product Video
Sound on
Würth Reel
Sound on
Würth Brand Video
Implementation
To enable broad and self-directed application, a comprehensive system of audio assets, processes, and tools was developed. Users are empowered to independently create brand-compliant audio content through structured access, clear navigation logic, and an intelligent assistant that functions like a chatbot from the user’s perspective. This results in a high degree of autonomy while ensuring brand integrity.
Strategy
With the aim of establishing a holistic and future-proof strategy for audio branding and audio brand management, an audio identity was developed for Würth that can be applied consistently across all channels – both nationally and internationally. The focus is on transforming auditive brand management into a systematized, flexible audio branding approach that combines clear recognizability with creative freedom of application
Transformation
At the core is an intelligent voice and audio infrastructure that is AI-driven, scalable, strategically derived, and fully digitalized. The centerpiece is a data-based system that operates through semantic search, automated recommendations, and real-time project generation. The use of AI – both in consulting and in audio production – ensures scalable processes, rapid implementation, and maximum efficiency.
Empowerment
Würth audio-visual Logo Animation
Brand Accents
Material-inspired sounds such as jacket zippers, power drills, and hammers create clear accents and establish an authentic connection to craftsmanship. Down-to-earthness meets pragmatism and a hands-on mentality.
Brand Melody
The closed, ascending three-tone sequence represents clarity, confidence, and solution orientation. The doubling of pitch within the core melody symbolizes the sales drive of Würth, underscores its growth ambition, and makes the concept of sales doubling audibly tangible.
Brand Harmony
The contrast within the musical instrumentation conveys the flexibility of Würth to position itself as a modern, innovation-conscious brand while at the same time staying true to its history and foundations.
Würth Assistant
Audio Brand Management
Audio Brand Assistant with Genuine Brand Understanding
The integrated VADio AI Audio Brand Assistant possesses full knowledge of the guidelines and brand values of Würth. It supports the selection of suitable audio content, can autonomously create projects, and assists in implementing auditive brand communication with consistent identity in real time.
Würth Creator
Audio Voice
Generating audio content has never been more simple, efficient, and versatile.
With cutting-edge TTS technology, professional voice content can be created intuitively. Over 120 languages and premium voice options - including up to 31 variations per voice - offer maximum reach and international brand impact.
Thanks to automated quality control and customizable audio design options, every audio output remains clear, consistent, and emotionally effective.
Würth Brand Creator
Easily create brand-compliant voice-overs for social media, videos, and other content formats automated by AI and perfectly matched to the visual content.
Würth Voice Over
Würth Campaign Creator
Create tailored product and campaign spots for over 600 POS locations – fast, on-brand, and efficient, powered by premium AI voices and automated workflows.
Würth Werbespot
Würth Service Creator
Effortlessly generate telephone announcements with text-to-speech – enabling hotline experiences that are always on-brand and instantly adaptable.
Würth Hotline
Würth Radio at the POS
Across more than 600 Würth branches, the sales floor transforms into a communication space.
With Würth Radio, curated music playlists merge seamlessly with audio spots created by trained staff using the comevis VADio Creator.
The result: an inviting atmosphere enriched with product and campaign information that captures customer attention.
Würth Radio – the brand’s own auditive communication channel at the point of sale.
Product Spot
Event Spot
Service Spot
Saisonal Spot
Würth Profiler Sound Library
Audio Branding: Efficient - Fast - Ready to Use
The Würth Brand Sound Library includes more than 800 curated audio assets ready for immediate use across all communication channels. Whether for social media, videos, or presentations – the library provides brand-compliant sounds for every application.
The VADio Profiler enables targeted access to all audio assets in the Brand Sound Library. Search and filter functions, along with simple downloads, ensure an intuitive user experience.
CX Expansion
Real tool sounds. Real emotions.
From the raw buzz of a saw to the piercing whirr of a drill and the pounding rhythm of a hammer.
comevis captured the authentic product sounds of Würth tools to create the unique Würth CX Expansion.
The result: an unmistakable auditive experience that makes every craftsman’s heart beat faster.
Würth Conversational Design / Service Line
AI Content Creation offers a new way to customise the auditive service design. Würth flexibly designs the infotainment area with our "Audio it Yourself Tool". With the VADio Creator, short audio files can be created quickly and easily in real time without any major planning, audio engineering or mixing. With over 66 voices, the VADio Creator offers access to the best neural and classic TTS voices.
Welcome
Menu
Status information
(TTS from VADio Creator)
Infotainment
Infotainment with humor
The images used come from stock photo databases such as Pexels, Canva, WIX and Unsplash.