Audio Brand & CX Management 🚀

From Isolated Audio Solutions to International Audio Brand and CX Management

What does a brand that operates in over 80 countries worldwide sound like? 🌎👷‍♂️

For Würth, the answer is clear: a holistic, scalable, AI-supported audio brand and CX management strategy. Together with comevis, an audio strategy was created that transforms both brand building and customer experience. ⭐

  source: comevis

---

“With ‘Ready for Work’ we express an emotional brand promise that makes attitude, ambition, and identity tangible. The introduction of the Würth Sonic Code, combined with digital audio brand management by and with comevis, was a true leap of innovation for our international marketing – with a globally adaptable audio strategy that makes our brand identity consistent, experiential, and future-proof.”

Ralf Kircher, Head of International Marketing, Würth

“The idea of a sonic code reflected in the brand music and sound logo immediately convinced me. Being able to continuously generate new, brand-compliant, and thematically fitting audio takes with the help of the most innovative AI tools is a forward-looking path in auditive brand management. We hope this will make the work easier for many of our national subsidiaries worldwide, while providing a growing pool of strong brand audio takes for all relevant formats. The fact that an AI Assistant in the form of a chatbot supports the search should enable

brand work that is both efficient and dynamic.”

Ulrich Paulus, International Creative Director, Würth

“Our goal was to enrich the silence in the shops with sales-relevant and brand-compliant content. Whether promotional announcements, product information, or musical background: targeted audio impulses turn the sales floor into a communication space. The VADio Voice/Audio Creator from comevis, specially tailored for us, supports us with individual spots and curated playlists – efficient, flexible, and CI-compliant. The C-Team fully supports us in everything from exploration and strategy to implementation and ongoing support – fantastic.”

Carsten Noé, Marketing Niederlassungen, Würth

---

Auditive Ecosystem With Measurable Effect

The audio brand ecosystem orchestrates the entire auditive brand architecture of Würth and ensures its consistent application—digitally, at the POS, and worldwide. 🔄 Targeted audio assets increase awareness, promote sales, and create a distinctive brand and service experience. 📈

---

Communicating the Audio Brand Identity

The Würth audio identity 🧬 combines a distinctive sound logo with characteristic sounds from the world of work—from zippers and cordless screwdrivers to hammers.🪚 An ascending three-note sequence stands for clarity, self-confidence, and solution orientation; musical contrasts bridge the gap between innovative strength and a tradition-conscious foundation. 🎶

---

Enabling Through Technology

The focus of the new infrastructure is the VADio AI Agent, which knows the entire brand identity of W and supports brand managers and creatives in the selection and implementation of audio content 🤝 – from social media and videos to POS formats.

The modular, practice-oriented system includes a comprehensive brand sound library with over 800 curated audio assets, a VADio Profiler for targeted use, and smart tools for content creation and conversational design. Whether for marketing, social media, service, or internal communication, every application remains 100% brand-compliant and flexibly customizable. 🤸

---

 Greater Presence at the Point of Sale

A dedicated audio communication channel has been developed for more than 600 branches. Würth Radio automatically plays individual spots and curated playlists 📻 – from promotional announcements and product information to background music. This transforms the salesroom into a communication space. 📢

---

Tools for Maximum Autonomy

With VADio Creator, you can create audio and voice content in over 120 languages—from social media voiceovers and campaign spots to service announcements. 🗣️Automated processes and CI-compliant audio design ensure efficiency and quality. The “Audio it Yourself” principle empowers teams worldwide to produce content independently and in line with brand guidelines. The intelligent combination of creativity and efficiency enables brand-consistent work and maximum individuality. 💡

---

A Project with a Systematic Approach and a Focus on People

The focus is always on people: AI and automation serve as tools for creative development, not as substitutes. 👤 comevis solutions are scalable, intuitive, and give users a high degree of autonomy—while maintaining maximum brand consistency.

---

Future-Proof Brand Communication

From attention-grabbing social media clips and POS spots to a service-oriented hotline: With the introduction of this intelligent audio infrastructure, Würth is moving away from isolated measures. Instead, a data-driven system 🌐 is being created that can be rolled out worldwide, enabling brand-consistent communication at all touchpoints—at any time, with auditive impact and future-proof. 💫

---

 For Everyone Who Wants to Hear More

Click here for best practices: Best Practice Würth | comevis