Empowered Audio Branding
- comevis
- 27. Aug.
- 3 Min. Lesezeit
Aktualisiert: 1. Sept.
Holistic Brand Experience on All Auditive Levels
HELLA wants to be not only visible, but also uniquely audible in the future. At the core of this is a newly developed audio brand management system, which was created in close collaboration with the audio branding experts at comevis. 🤝
It combines brand building and customer experience into a holistic system that fundamentally changes processes and makes the auditive branding of HELLA efficient, precise, and controllable worldwide. The result: an emotionally effective brand experience that sets standards and takes the auditive communication of HELLA to a new level. 🚀
Auditive Branding Redefined
At the heart of the new infrastructure is the comevis VADio Audio Brand Assistant. It knows the brand values of HELLA💛 consistently adheres to the defined guidelines, and provides support right from the concept phase through to the selection of suitable audio assets – from digital formats such as streaming, social media, and the web 📱 to physical touchpoints such as campaigns, webinars, and information systems. 📢
All audio assets are bundled in the comevis Brand Sound Library, which comprises more than 350 curated elements. 🎶 Using the integrated comevis VADio Profiler, they can be filtered by use case, type, or length – ensuring quick access and direct usability, always aligned with brand guidelines and maximum efficiency.
Results that Resonate
The new audio brand management system with integrated AI assistant orchestrates the entire auditive brand architecture of HELLA and ensures its consistent application in the global brand ecosystem.
Intelligent tools from comevis deliver faster ⏱, more precise 🎯 workflows and significantly increase efficiency. ⚙️ The strong, new audio identity increases recognizability 👂 and emotional impact. ❤️
Creating the foundation for auditive success and effective results.
“With comevis, we develop and manage an audio brand strategy that audibly transforms and advances our auditive brand management. Strategy meets scalability—this combination takes us to a new level. Audibly better, in fact.”
Jörg Harjes, Vice President Marketing IAM at HELLA
“For us, audio brand management is more than just auditive staging—it is a strategic tool
for increasing efficiency. By working with comevis, we were able to combine audible brand differentiation with measurable savings potential and smart scaling.”
Andre Korff, Head of Communication Concepts IAM at HELLA
“The project with comevis is a truly empowering experience for us. As the project manager, I was directly involved in implementing a system that specifically controls our audio communication and can be rolled out worldwide – smart, creative, and with a clear impact.”
Lisann Korfmacher, Marketing Specialist in Communication Concepts IAM at HELLA
Strategy Across All Channels
The central challenge: combining B2B and B2C communication under one audio umbrella – from TikTok to trade fairs. The solution: audio DNA, 🧬 that works across all channels, is globally compatible, and remains easy to manage and precisely control thanks to a tool-based approach.
Audio as a Brand Message
⚙️ Materialistic textures for a passion for technology
💡 “LIGHTSPOT” structure as a link between history and the future
🎼 Four-tone sequence for commitment and solution orientation
🎹 Contrasting instrumentation for customer proximity and innovative strength
Sustainable Brand Management
With the introduction of this audio infrastructure, HELLA is moving away from individual measures and focusing on a holistic, data-driven system. This enables all employees to use audio assets efficiently and play them consistently across all channels – at any time, at any touchpoint. 🌐
“Audio branding powered by AI means faster processes, more precise results, and more tangible brands. Together with HELLA, we have created an infrastructure that makes innovation audible.”
Stephan Nölke
CEO
comevis GmbH & Co. KG, Cologne
👉 Discover how HELLA and comevis are shaping a new era of audio brand management – from strategy to implementation.
Empowered Audio Branding
Best Practice HELLA x comevis
