Conversational Design: How AI agents and voicebots create an inspiring brand experience ✨
Aktualisiert: 4. Juni
Many voicebots and voice assistants sound almost identical, use the same standard voices and offer users a rather uniform experience. Conversational AI has so much more potential!
Game Changer: Conversational Design incl. AUDITIVE EXPERIENCE ✅
Status quo: uniformity instead of brand personality
The current standard voices and designs of conversational AI systems leave little room for differentiation and expression of brand personality. Instead, many applications merge into an undifferentiable unit. Similar to the early days of the internet, when websites were pure text structures with no individual design, there is also a risk of monotony in the world of conversational AI. However, while it quickly became clear on the internet that individuality and usability are crucial, the conversational AI sector is still lagging behind in some areas. Strong personality and differentiation are particularly important in human-machine interaction.
Language as the basis for human-machine dialogs
The most natural form of communication is human language. When we interact with machines such as voice bots, they should therefore speak our language instead of us adapting to their technical way of expressing ourselves. Ultimately, language is the central medium for exchanging ideas, sharing knowledge and building relationships - including between humans and machines. Language therefore acts as an enabler - as an enabler and amplifier of communication.
Only when conversational AI systems fit into our lives as naturally and effortlessly as a human conversation partner will they be accepted and appreciated by users. Standard solutions that adapt to the technical language of computers miss the mark here.
Conversational design as an enabler
Conversational design has precisely this goal: the further development of conversational AI systems that sound and behave as naturally and intuitively as a human conversation partner. Through a well thought-out interplay of voice, sound and AI, it is already possible to achieve an impressive naturalness in conversation. The boundaries between human and machine are becoming increasingly blurred. Users should perceive the interaction as equal and even inspiring.
More conversational design in the future
Conversational design will become increasingly important in the coming years and enrich our lives in a variety of ways.
The following 3 factors play a central role in this:
Less screen time: many people long to spend less time in front of screens and use intuitive voice interactions instead. Conversational AI systems offer the opportunity to access information and entertainment by voice without having to constantly look at a display.
Hands-free operation: With the increasing use of voice assistants and hearables, conversational design is becoming more and more practical. Information and services can be called up by voice without having to take your hands off the steering wheel or other activities.
Personalization through AI: Artificial intelligence is enabling ever greater personalization of conversational AI systems. Algorithms learn the preferences and needs of the individual and provide tailored answers and recommendations.
The fusion of voice technology, AI and natural interaction is creating completely new ways in which audio/voice systems can enrich and facilitate our lives. Whether education, fitness, entertainment or information - conversational design will become increasingly present and indispensable in the future.
Click here for Part 2
Find out more about the 5 success factors for conversational design.
Benefit from our experience and discover the conversational design of comevis:
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“ Conversational design is the key to a future where machines speak the way we do as humans - naturally, intuitively and full of personality. Only when we design technology so that it fits seamlessly into our lives and understands our language can it create real excitement and emotional connection.”
Patrick Claude Nölke
ppa. Chief Digital Officer
& Head of Innovation
comevis GmbH & Co. KG, Cologne
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