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Why are the top 7 marketing trends of 2024 related to audio potential?

In a world that is constantly changing, it is essential for companies to keep their finger on the pulse. In a new study*, the 7 top marketing trends for 2024 were identified from the perspective of CMOs.


We use our expertise as communication professionals here to emphasise the innovative connection to audio/voice communication & interaction.


Stephan Vincent Nölke, CEO of comevis

Emotional (Audio) Brand Building

"The most effective way of emotionalising brands is to be heard. In tonal and vocal dimensions of perception"

Stephan Vincent Nölke, CEO, comevis, Cologne


 

The 7 marketing trends 2024 at a glance...

... and their special potential for campaigns, brand management and service design in the Audible Brand Experience area:


Table of the seven marketing trends 2024 and the connection to Audio & Voice
 

The heart of marketing in 2024

One of the outstanding findings of the study is the central role of artificial intelligence (AI) in marketing, which goes far beyond a buzzword and is seen as an indispensable tool for future marketing strategies. AI enables the analysis of large amounts of data, the creation of personalised customer experiences and the optimisation of marketing campaigns in real time.


At comevis, we go far beyond simply discussing AI. We realise concrete projects that enable our customers to act in a more efficient and goal-oriented manner. Our focus is on assistance tools for content generation, analysis and management. These tools are becoming increasingly important as lifestyles become more individualised and the predictability of people's everyday lives decreases. This makes it more difficult for brands to find a firm place in everyday life. Brand loyalty is also declining, which highlights the importance of a strong, personalised customer experience.

Isn't the significance of a brand today increasingly based on convincing customer experiences? With generative AI, we are reaching a new level of personalisation. Many companies will invest in this technology in order to remain successful in a market with declining brand loyalty.


Patrick Nölke and Björn Wegener in the comevis office
Patrick Claude Nölke (Chief Digital Officer & Head of Innovation) and Björn Wegener (Leader Brand & User Experience, Research, Concept & Design)


Efficiency, speed and emotional brand building in marketing

Another trend highlighted in the study is the need to make marketing more efficient, faster and more emotionally engaging. In today's fast-paced world, it is crucial that brands not only communicate in an eye-catching way, but also build real emotional connections with their customers. comevis utilises innovative approaches to not only communicate brand messages, but to make them come alive by harnessing the power of emotion.


Sustainability: a key issue for companies and customers

Another trend highlighted in the study is the need to make marketing more efficient, faster and more emotionally engaging. In today's fast-paced world, it is crucial that brands not only communicate in an eye-catching way, but also build real emotional connections with their customers. comevis utilises innovative approaches to not only communicate brand messages, but to make them come alive by harnessing the power of emotion.


Ecology Tracker: The combination of AI and sustainability

The Ecology Tracker from the comevis C-Cloud Application Suite forms an innovative link between AI and sustainability. This tool uses AI to analyse how sustainable a brand sounds by evaluating audio signals and content for sustainability aspects. It enables brands to make their communication more environmentally conscious and socially responsible, reinforcing their efforts to create a sustainable brand identity.


Discover how the Ecology Tracker can make your brand more sustainable. Contact us now for a personalised consultation and request your free demo version.





Optimization of internal processes through automation

The study emphasises how essential it is to optimise internal processes through automation. Efficient and well-structured processes are the key to being able to react quickly to changes in the market. With our C-Cloud Application Suite, we offer a range of tools that utilise advanced automation technologies. These tools are designed to simplify and optimise internal processes so that our customers can concentrate fully on their core competencies.


Benefits:

✅ Consistent quality

✅ Shorter processes

✅ Time savings

✅ Flexibility

✅ Cost reduction


 

The marketing landscape is changing rapidly and the trends for 2024 show that AI, efficiency, emotionality, sustainability and automation will be the key areas. Let's face these challenges together and rethink innovative solutions strategically. The question is no longer whether AI is needed in your company, but in which area it is relevant and what you can achieve with it.


We are not just observers, but active shapers of this development. Our expertise in AI goes beyond theoretical knowledge; we specifically explore how AI can be applied in different business areas to achieve concrete results. Our understanding of emotional brand building, our commitment to sustainability and our ability to optimise processes through automation position us ideally to help our clients to be at the forefront of these trends.


We are ready to work with you to shape the future of marketing by identifying and implementing the most relevant AI applications for your organisation. Let's work together to fully realise the potential of AI and take your business to the forefront of the industry.

 

Curious? 🤔


👉 To the webinar or best practice presentation





 
Portrait of Stephan Vincent Nölke, CEO of comevis

"At comevis, we are not only witnessing the revolutionary changes in marketing, we are pioneers in this transformation. Our mission is to equip companies with advanced AI assistance solutions, emotional brand communication and sustainable strategies to not only survive in the market, but to actively shape it. We understand the challenges and opportunities that 2024 will bring and are well equipped to lead our customers to the forefront of these developments."



Stephan Vincent Nölke

CEO


*The study on marketing trends 2024 conducted by Serviceplan

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