Top 20 AI marketing tools & 5 relevant evaluation perspectives 🎯
Aktualisiert: 21. März
With 5 years of our own experience in the development of AI business apps, we hereby categorize 20 important AI marketing tools into 4 relevant categories. Using our 5-perspective evaluation methodology, we would like to draw attention to aspects that are relevant to decision-making.
✅ A look at 20 AI tools for brand strategy 🔎
Helpers for marketers: AI tools 🧭
In an ever-evolving digital landscape, marketing is a complex interplay of creativity, data and technology. But in the midst of ever-increasing demands, marketers are faced with new and old challenges, such as a lack of time and a shortage of resources. This is where artificial intelligence comes into play to overcome these obstacles. The right mix of usable AI tools can offer decisive advantages here.
20 AI tools in 4 categories viewed from 5 perspectives.
✅ Evaluated with the help of Gemini & the comevis 5-perspective methodology
The 4 categories
1. multi-tools: Central tool control
➡️ Multi-tools offer a central control centre for various tasks and requirements. Thanks to their versatility, they can be used in different areas and thus increase efficiency and productivity.
Furthermore, multi-tools can be customized to specific needs and applications by adding additional functions and modules. This can result in a customized solution that is optimally tailored to the user's individual requirements. Currently, this is often found as a filterable database solution. Nevertheless, individual accounts have to be created and managed for the tools and rarely offer individual and customizable setting options.
2. social media: Multimedia content strategies
➡️ AI-supported tools are changing content generation. They enable the automatic creation of images and videos with suitable and brand-specific content for different target groups, which leads to greater relevance and a better approach to the target groups. They also automatically optimize images for different platforms and simplify the complex interplay of moving images, voice, audio and text.
Another relevant factor is the planning and publication of content on multiple platforms simultaneously, optimizing timing for maximum reach and engagement. By automating time-consuming tasks, this not only increases efficiency and saves costs, but also ensures consistent brand communication.
3. audio/voice: analysis + management + generation
➡️ Synthetic voices and audio generation open up new possibilities for interacting with customers, employees and other target groups. These innovative tools allow you to create realistic and expressive voices that perfectly reflect your brand and generate customized audio and voice content tailored to the needs of your target audience.
In addition, you can optimize special use cases such as customer service, e-learning and advertising with auditory control. Personalized messages and notifications add a personal touch to your communications, while efficiency is increased by automating the creation of audio and voice content.
4. text tools: Communicative support
➡️ Chatbots and text tools are currently revolutionizing text editing. They enable the effortless creation of various text formats such as blog posts, product descriptions, social media posts and emails. They also offer functions for multilingual translations and the automatic transcription of audio recordings, which saves an enormous amount of time.
The development of chatbots such as ChatGPT has impressively demonstrated how human-like and creative content can be created in a matter of seconds. These tools combine increased efficiency and creativity and will significantly shape the digital communication of the future, especially through their dynamic interaction.
The 5 evaluation criteria
What to look out for! Choosing the right tool and/or provider can be a challenge for marketers as there is a plethora of options. It is therefore crucial to work with experts in advance and critically evaluate AI marketing tools. We have developed our 5-perspective evaluation methodology for this purpose:
1. Implementation: data security & implementation:
✅ What effort is required to integrate an AI tool into existing systems and organizations. What aspects need to be considered and what risks may arise?
2. Handling: user-friendliness:
✅ How intuitive is the usability, is prior knowledge or extensive familiarization necessary and what individual adaptations are possible?
3. Benefit: added value & efficiency:
✅ What added value, optimization options and solution strategies does the tool offer for individual use cases?
4. Vendor Trust: trustworthiness & data handling:
✅ What measures does the provider take with regard to applicable data protection regulations and in what form is data collected, processed or stored?
5. Customized: adaptability & customer service:
✅ What individualized customization options are supported, can specific requirements also be implemented and how good is the respective customer service?
Benefit from our experience, test & use the comevis AI-based business apps from the C-Cloud:
comevis VADio Creator
Realtime Audio/Voice Creator
Content on Demand!
comevis VADio Tracker
A.I. Audio Analytics
Know what's going on!
comevis VADio Secretary
A.I. Automation
Turn audio into text!
👉 Our innovative business apps from the C-Cloud:
Statement
"The evaluation is based on the 5-perspective evaluation methodology by comevis, supported by the AI-based analysis of Gemini by Google."
Björn Wegener
Leader Brand & User Experience,
Research, Concept & Design (BX/UX)