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Voice Branding - Tone of Voice -
Custom Voice (TTS)

Making brand identity audible: Individual voices, flexibly orchestrated, consistently across all channels.

Definiton: Corporate Voice Branding & Brand Custom Voice (TTS)

Beyond brand sound, the voice is a key element of auditive brand identity. A distinctive vocal concept—with clear structure, recognizability, and character - is essential. This also includes a defined corporate wording and a consistent corporate language.

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Brand voice / corporate voice extends brand identity and shapes all verbal communication across every touchpoint—always based on a thoughtful vocal system.

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Today, brands have a choice:

  • Synthetic voices (TTS) use cutting-edge technology to digitally create individual, brand-typical voice profiles. These voices are now so precise, expressive, and versatile that they are almost indistinguishable from real human voices.

  • Human voice covers both classic voice recordings and advanced voice cloning, where a real voice is digitized and used as a brand-specific voice profile.

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Both approaches open up diverse opportunities for brand communication—from scalable to highly personalized applications. A clear set of guidelines ensures a consistent tone, style, and usage across all channels, regardless of the chosen voice.

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comevis develops individual voice systems and brand voices that make brands distinctly, emotionally, and uniquely audible.

Immerse yourself in the world of voice branding

Corporate Voice: Finding the Right Voice

Choosing a brand voice is a strategic key to auditive brand identity. Instead of relying on prominent dubbing voices—such as Claudia Urbschat-Mingues, best known as the German voice of Angelina Jolie - it is advisable to develop an original brand voice that is precisely tailored to your brand profile. Only then can your brand’s uniqueness be truly experienced in the auditive space.

 

A well-known voice may attract short-term attention, but unless a testimonial effect is intended (see Brinkmann, "The Voice of the Brand," 2022), there is a risk of overshadowing your brand identity with external associations.

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What matters most: The emotional impact and the associations triggered by a voice’s tone, delivery, and presence (tone of voice) must align with your core brand values and reinforce your intended brand image.

Let's get started with your voice branding project!

comevis pursues a scientifically grounded voice systematics. Our expertise includes the development of multi-layered voice branding concepts that differentiate between brand voice and specific touchpoint voices - based on strategic, creative, and functional requirements. The goal is a holistic, consistent, and flexible vocal identity that shapes every customer interaction in a precise and brand-appropriate way.

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