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Voice Branding - Tone of Voice - Custom Voice (TTS)

Words can inform and inspire, motivate and animate, paint and make music, appeal to the emotions and the mind.

Definiton: Corporate Voice Branding & Brand Custom Voice (TTS)

In addition to sounds, language is also part of an acoustic brand. A voice system and concept with character, persuasiveness and a recognizable voice profile is essential. The corporate wording and, in particular, the aurally defined corporate language are just as fundamental a component of differentiation - the individual corporate identity - as the corporate voices and the brand sound. 


The corporate voice or brand custom voice (corporate voices, brand voices) expands the tonal identity of a company/brand. These specific speaking voices are used for verbal communication in a targeted and long-term manner using a clever voice system.


At comevis, our focus is on individually designed brand voice projects, through which we use our expertise in vocal brand management to present brands in a unique and emotionally appealing way.

Immerse yourself in the world of voice branding

Corporate voice: finding the right voice

It is therefore sometimes necessary to critically question whether a prominent dubbing voice, such as that of Bruce Willis, Robert de Nero or Gillian Anderson (Dana Scully from X-Files), really makes sense if you have the chance to bring originality into the field with your very own definition of the "tone of voice" - unless a "testimonial effect" is desired. And finally, you have to ask yourself whether what the sound of the voice triggers, whether the images that arise from it really correspond to the brand.

 

Choosing the right voices is one of our core competencies. And this is by no means a matter of taste. At comevis, voice branding is subject to a so-called "voice system". As a rule, we develop multi-voice concepts in which we differentiate between brand voices and touchpoint voices for creative and functional reasons.

Let's get started with your voice branding project!

Would you like to redesign your brand experience with a customized voice branding strategy? Contact comevis, your voice branding experts, and find out how we can give your brand a distinctive voice.

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