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Wir hören in Ihre Marke rein: Von der Exploration bis zum Tracking.
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Methodik: comevis Sonic Profiling
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Methodik: comevis Sonic Coding
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Corporate Soundscape
Compared to other elements of acoustic branding, corporate soundscapes work in the background, creating a cosy atmosphere at the point of information.
Definition: Corporate Soundscape
Corporate soundscapes are staged soundscapes, effective sound foundations for the athmospheric experience that are used on a large scale. The term is attributed to Raymond Murray Schafer, a contemporary Canadian music researcher, author and composer.
Corporate soundscapes are used at the point of sale (PoS) or point of information (PoI), in shops and department stores, exhibitions, company foyers and trade fair stands as well as on websites.
Corporate soundscapes must be precisely adapted to the brand so that the soundscapes are perceived as positively as possible and not as disturbing.
They are particularly important in the interface design of telephone contact and service portals: here, corporate soundscapes provide a convincing system aura without distracting from the dialogue path.
comevis C-Scaping
The comevis C-Scaping methodology effectively uses specific musical parameters to positively stimulate the body with soothing sounds.
Depending on its state, the human brain produces brainwaves of different frequencies through internal electrical voltage fluctuations. For example, when one is in deep sleep, brain waves range between 0.1 and 4 Hz. In contrast, brain waves oscillate at more than 30 Hz during phases of concentration.
Due to the resonance principle, the brain is constantly influenced by many external (sound) factors and adapts to them: Thus, targeted sonication can also stimulate certain brain areas. However, since the relevant sound frequencies are too low to be picked up by the human auditory system, the use of special brainwave stimulation techniques is necessary. With the help of binaural, monoral and isochronal beats, audible frequencies are used and processed in such a way that the desired, actually inaudible frequencies can be perceived by the brain.