Definition: Sonic Code (Sound DNA)

Before the first brand-compliant sound is heard, a foundation stone is needed to implement the acoustic brand in a successful, sustainable and applicable way. This is exactly what the Sonic Code or also called Sonic DNA & Sound DNA is.

 

Using the methodology of C-profiling, we develop individual concepts that are oriented towards the brand values of the companies. This leads in particular to an intelligent interaction with the branding at all points of contact. Furthermore, it is about creating specific moods that lead to an emotionalisation of the communication and effectively support the respective key message auditorily.

 

The comevis C-Profiling process fixes and locates precise briefing terms in the positioning cross and leads to the following four differentiated levels

 

• Sound profiling 

• Voiceprofiling

• Earconprofiling

• Colourprofiling

 

to a systematic transfer of the brand or campaign values into sound.

 

In addition, with the help of the VAD.io tracker, we can also check existing sounds with regard to brand fit.