comevis presents:

The Sonic Code:

The more agile and innovative version of the Sound DNA

Let us lay the foundation of your acoustic brand management!

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No brand sound without Sonic Code

Modern acoustic brand management is multifaceted. Just a jingle, a voice and a brand song are no longer enough. Digitization and the amount of touchpoints have made acoustic brand management an extensive field and thus something that should be well thought out. So before the first brand-compliant sound is heard, there needs to be a cornerstone to implement your acoustic brand in a successful, sustainable and applicable way. This is exactly what the Sonic Code is.

Together we work out how your brand and purpose sounds. Which values need to be set to music? Which colors resonate with you? And what does the voice of your brand actually sound like?

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Image by Vlado Paunovic

Tools & Guidelines

We provide you with tools and guidelines to ensure that the Sonic Code is flexible, modular and easy to use in the long term. With a sonic code, you receive a set of rules that can be used for any acoustic brand application.

The building blocks of successful acoustic brand management

You can see why the Sonic Code is such an elementary element in the following graphic. The Sonic Code stands in the middle as the central element and set of rules and forms the basis of all acoustic brand applications. Around it is the heart of acoustic marketing: the sound toolbox.

Discover our Brand Sound Library 

 

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Sound Lautsprecher

Audible brand profile

Once these two elements have been established, the most important design tools in acoustic brand management follow: corporate voices and voice branding. If you want to position yourself acoustically broadly at this point, you can also add a corporate sound logo to your portfolio. With these building blocks, all the surrounding application areas can be successfully served and your recognizable, audible brand profile can reach the ears of the users.

6 key elements for an effective sonic code

Individuality

Unique Sonic Code to optimally differentiate yourself from the competition.

Diversity

The Sonic Code works by adapting into different sound elements at various digital touchpoints.

Sustainability

With future-oriented concepts, we create a sonic code that will be remembered in the long term.

Innovation

We combine specialist acoustic know-how with digital innovation, working with A.I. based technologies.

Methodology

With our optimised C-Profiling methodology, we can translate your brand values into sound.

Brand Values

We translate your brand values into a sound concept from which we develop the sonic code.

Best Practice | WÜRTH

Real tool sounds for real emotions!

The rough sound of a saw, the shrill sound of a drill and the gripping beat of a hammer. To create the most authentic sound experience possible, comevis recorded the unique product sounds of individual tools and created the WÜRTH Sonic Code, which makes a craftsman's heart beat faster.

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Sound of WÜRTH
Sonic Code Sound Branding

 
 
 
 

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