UX Sound Design & Industrial Sound Design
UX sound design focuses on the user experience. The more pleasantly users perceive and experience a product or service aurally, the more positively the company is anchored in their memory.
Definition: UX Sound Design
User experience (UX) design aims to create a positive experience for the user at all times when using a product or service. Therefore, this design process consistently focuses on the user and develops empathy for him: Who is the user, what are their previous experiences, how do they feel, what are their needs?
In digital environments (such as telephony systems, smart speakers, web, apps, etc.), a consistent user interface design provides the user with the orientation he needs to interact with technical infrastructure in a targeted and successful way. Physical products must also be designed mechanically so that they are easy to use. Products that move in both worlds, such as digitally controlled coffee machines, must have both meaningful mechanically and digitally designed feedback.
The use of services and products is always about communication. In this context, sound is of particular importance in increasingly digital worlds - both on a functional and on a sound-aesthetic level. Sound is a central element when it comes to creating a captivating user experience. The requirements for a coherent UX sound design and the relevance of good sound have therefore grown considerably in recent years: the young generation of digital natives in particular wants to be able to experience brands emotionally at all touchpoints.
Definition: Industrial Sound Design
Sound design plays an important role not only in navigation in silent, virtual systems (e.g. apps). Industrial sound design aims to make physical products both brand-appropriate and sonically appealing, as the mechanical value of a product is largely conveyed aurally. Specially designed sounds commonly evoke physical, affective, cognitive and psychomotor reactions and thus the perception of a sound character, no matter how inconspicuous, can be decisive for the usage and purchase decision.
Sound design measures have become indispensable in some industries, such as the food and automotive industries. The performance and operation of household appliances is also significantly influenced by sound. And last but not least, in the transport sector, it is important to support the product physiology and perception with coherent sound concepts, to make it possible to experience the product holistically and to offer orientation.
Sound design solutions are always individual and depend on the respective application: For example, while the engine of a sports car should also sound as powerful as possible in the interior and sound-altering mechanisms are taken into account accordingly in the design, loud noises should be avoided and discreetly masked in the interior sound design of trains. In industrial sound design, no sound is left to chance; instead, the exact sonic representation of product and brand values is developed and implemented in a goal-oriented manner.