Portfolio
comevis
Thinking
Wir hören in Ihre Marke rein: Von der Exploration bis zum Tracking.
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Methodik: comevis Sonic Profiling
comevis
Design
Wir gestalten Ihren Klang:
Vom Audio Branding über die Klangarchitektur bis zur Corporate Voice.
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Methodik: comevis Sonic Coding
comevis
Make it Real
Wir gehen weiter:
In unseren Science Labs und unseren Studios.
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Methodik: comevis Sonic Producing
comevis Care
Performance Corporate Voice & Soundservices
Licensing (GEMA-frei), Services, Produktionsmanagement, QS, Joure Fix, Check, Report
Voice Branding - Tone of Voice -
Custom Voice (TTS)
Making brand identity audible: Individual voices, flexibly orchestrated, consistently across all channels.
Definiton: Voice Branding & Brand Custom Voice (TTS)
Beyond brand sound, the voice is a key element of auditive brand identity. A distinctive vocal concept—with clear structure, recognizability, and character - is essential. This also includes a defined corporate wording and a consistent corporate language.
Brand voice extends brand identity and shapes all verbal communication across every touchpoint—always based on a thoughtful vocal system.
Today, brands have a choice:
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Synthetic voices (TTS) use cutting-edge technology to digitally create individual, brand-typical voice profiles. These voices are now so precise, expressive, and versatile that they are almost indistinguishable from real human voices.
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Human voice covers both classic voice recordings and advanced voice cloning, where a real voice is digitized and used as a brand-specific voice profile.
Both approaches open up diverse opportunities for brand communication—from scalable to highly personalized applications. A clear set of guidelines ensures a consistent tone, style, and usage across all channels, regardless of the chosen voice.
comevis develops individual voice systems and brand voices that make brands distinctly, emotionally, and uniquely audible.
Immerse yourself in the world of voice branding
Brand Voice: Finding the Right Voice
Choosing a brand voice is a strategic key to auditive brand identity. Instead of relying on prominent dubbing voices—such as Claudia Urbschat-Mingues, best known as the German voice of Angelina Jolie - it is advisable to develop an original brand voice that is precisely tailored to your brand profile. Only then can your brand’s uniqueness be truly experienced in the auditive space.
A well-known voice may attract short-term attention, but unless a testimonial effect is intended (see Brinkmann, "The Voice of the Brand," 2022), there is a risk of overshadowing your brand identity with external associations.
What matters most: The emotional impact and the associations triggered by a voice’s tone, delivery, and presence (tone of voice) must align with your core brand values and reinforce your intended brand image.