Portfolio
comevis
Thinking
Wir hören in Ihre Marke rein: Von der Exploration bis zum Tracking.
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Methodik: comevis Sonic Profiling
comevis
Design
Wir gestalten Ihren Klang:
Vom Audio Branding über die Klangarchitektur bis zur Corporate Voice.
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Methodik: comevis Sonic Coding
comevis
Make it Real
Wir gehen weiter:
In unseren Science Labs und unseren Studios.
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Methodik: comevis Sonic Producing
comevis Care
Performance Corporate Voice & Soundservices
Licensing (GEMA-frei), Services, Produktionsmanagement, QS, Joure Fix, Check, Report
Said. Done. Helped.
And now heard too.
From holistic audio brand management with sound logos to brand voices and conversational design for DEVK.
Image Source: DEVK Media Center
DEVK
‘Said. Done. Helped.’ – DEVK supports its customers with reliable assistance and quick solutions in all situations. Around 4.2 million customers with over 15.3 million risks in all sectors place their trust in this high-performance insurance group.
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Source: DEVK, 2025
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Our collaboration with DEVK began in 2017.
From transforming the sound logo to TV and radio campaigns and service-oriented voice applications, we have worked together to lay the foundations for brand and CX building.
What began as classic audio branding and service experience has been expanded step by step: tool-based audio brand management enables consistency, scalability and control with maximum impact. The new AI-based dialogue architecture called ‘AI Voice Squad’ – four specialised AI agents – controls the entire customer experience in line with the brand values.
We are delighted with the continuous development and look forward to a long-term, strategic collaboration.
Project Outline
Challenge
In addition to a consistent, efficient system for maximum audio branding impact, DEVK customer service was redesigned. Away from an anonymous voice system, towards a dialogue-oriented, brand-defining service interaction.
Methodology​
comevis shapes brand and CX building. Audio branding components such as the new sound logo are systematically controlled. AI agents act as brand voices and transform customer service. This is based on conversational principles, identity features and a modular audio architecture that goes beyond traditional call flows.
Result
Tool-based audio brand management ensures consistency, efficiency and brand impact. The brand-consistent service language system automates and communicates with customers. The AI Voice Squad enhances the user experience, differentiates the brand from the competition and measurably reduces costs and emissions.
Sound of Collaboration
"Energy is a driving force behind our brand. Together with comevis, we have reinterpreted our audio branding and established an attention-grabbing sound logo through TV and radio campaigns. With the AI Voice Squad, we are taking the next step towards holistic audio brand and customer experience management. This ensures that our brand values can be experienced authentically and that customer satisfaction is further increased through personalised, efficient interactions. We will continue to explore new potential for AI-supported communication together in the future."
Sebastian Greiner, Leiter Abteilung Marketing, DEVK Versicherungen
Implementation
The reinterpretation of the sound logo marks the starting point for future-oriented brand management. With the AI Voice Squad, DEVK has taken another step forward: from service-oriented call flow logic to a situational, brand-led dialogue architecture. The transformation lies not only in the technology, but also in the attitude: voice is not programmed, but shaped. In this way, brand and customer experience become an audible distinguishing feature.
Empowerment
The AI Voice Squad has created a structure that not only enables DEVK to operate efficiently, but also empowers it auditively: the ability to create identity across systems. Tool-based audio brand management ensures that every AI agent – regardless of when, where and for what purpose it is used – speaks from the brand. A system that not only reacts, but also thinks for itself.
Strategy
The systematisation of audio branding and the introduction of the AI Voice Squad mark a turning point in the strategic brand management and CX management of DEVK: a structure is being created that makes voice a malleable resource. The specialised AI agents act in a manner typical of the brand, context-sensitive and role-based – supported by tool-based audio brand management that ensures tonality, behaviour and recognisability across all touchpoints.
Transformation
Conversational Design
DEVK AI
Voice Squad
With AI Voice Squad, DEVK has a dialogue-enabled system that rethinks customer service: not as a linear call flow, but as a lively, brand-led voice system. Instead of a bot, there are four specialised AI agents – each with their own identity, function and tone appropriate to the situation.
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More precise communication
Specialised AI agents enable targeted dialogues tailored to specific use cases.
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More sustainable use of resources
The staggered use of universal and specialised agents allows computing power to be used in a targeted manner. This reduces energy consumption and COâ‚‚ emissions.
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Easy to maintain & fail-safe
Modular agents are easier to optimise and ensure greater stability and flexibility in operation.
The digital colleagues at DEVK
The names were chosen with coding to identify the AI agents as digital colleagues. This special naming convention, such as S4r4h, distinguishes them from their human colleagues at DEVK.
S4R4H
Architect of Success
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The first point of contact is a friendly, efficient identity that quickly grasps issues and provides targeted answers. It immediately recognises needs and resolves simple questions precisely.
For more detailed or complex issues, it forwards them to specialised expert identities to ensure that every enquiry is handled optimally.
D4N1
Customer Attendant
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Empathetic identity specialises in providing customers with comprehensive support. It explains complex issues in an understandable and patient manner and takes time for individual concerns.
Its focus is on providing pleasant and comprehensive support and offering sensitive guidance even in emotional situations.
M4RKUS
Solution Manager
The goal-oriented and efficient AI identity specialises in solving queries and problems quickly and rationally. With a structured approach, it delivers precise solutions.
It communicates in understandable, factual language and offers efficient support without unnecessary details or emotions.
4nton
Motivator
The inspiring and dynamic AI identity motivates people to achieve goals and tackle challenges with energy. The focus is on activating and supporting customers – through clear, motivating messages and stimulating solutions.
With an enthusiastic approach and lively language, it creates a motivating atmosphere.
Use Cases
The right voice for every situation
AI agents are used in numerous areas of business.
Each agent performs specific tasks – coordinating, explaining, solving or activating – and is assigned according to their identity and communication style in order to best meet the specific needs of the target group.
Voice Bot & IVR Systems​
Corporate Updates
Product & Image Videos​
Voicebot Prompts
Event Audios​​​
E-Learning
Podcasts
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Internal Communication​
Audio Guides​
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Werbespots & Campaign Audios
Social Media Clips​
WhatsApp Audio Campaigns
The images of the AI agents are AI-generated.
Brand Safety
Responsibility has a say
The AI Voice Squad follows clear ethical guidelines: sensitive topics such as medical, legal or political content are systematically excluded.
The AI agents communicate professionally, in a gender-neutral manner and in a way that is specific to the target group – with emotional restraint, clear boundaries and always in line with the brand values and cultural characteristics of DEVK.
Conversation Principles
The brand values of DEVK result in specific conversation principles that form the basis for customer communication.
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​Example:​​
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These principles take effect dynamically – depending on the use case, emotional context and user needs.
âž” Conversation principle
âž” Proactive information &
âž” proposed solutions
Brand values
Drive
Audio Branding
DEVK Sound Logo
The sound logo is the core sound of DEVK.
It was well known, it was popular, it worked.
In the context of brand repositioning, we decoded the sound icon of DEVK and digitally repositioned it. Together, we defined the audio and voice codes with a view to the future.
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As a result, a fresh and attention-grabbing sound logo now carries through the TV campaign.
Brand Rhythm
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Soft pulses form the basis of the DEVK sound logo. They convey solution expertise and create auditive transparency through their structure.
Brand Melody
The melody consists of a clearly structured tonal sequence. Short material plucks ensure attentive, rapid perception and represent responsiveness and presence.
Brand Harmony
The orchestral sound conveys a sense of community and energy. The composition is associative in nature and draws on elements from the history of DEVK sounds to create familiarity and recognition.
Campaigns
TV Spot
Experience the power of sound with the new sound logo from DEVK, which can be heard in the brand's TV commercial. DEVK is strategically using the sound logo in its TV campaign, giving its brand an extra dimension. It adds a special touch to the DEVK TV campaign and emphasises the brand's innovative strength.
Radio Spot
The radio commercial strengthens the audio brand of DEVK.
It is activated by a unique, attention-grabbing auditive design. Involvement is achieved through voices that touch the heart.
Audio/Voice AI Tools
DEVK Creator
Audio Voice
Generating audio content has never been so easy, efficient and versatile.
With state-of-the-art TTS technology, professional voice content can be designed intuitively. The four integrated voicebot voices of the AI Voice Squad are integrated into the tool as brand voices and ensure brand-loyal and effective communication for DEVK.
Thanks to automated quality control and individual audio design options, every audio output remains clear, consistent and emotionally effective.
DEVK Profiler Sound Library
Audio branding: efficient – fast – usable
The DEVK brand sound library comprises a selection of curated audio assets. Whether for a campaign, a video or a social clip, the library provides brand-compliant audio content for every application – available at any time and ready to use immediately.
An integrated VADio Profiler enables targeted access to all audio assets in the library. Users can filter audio files by type, mood, boost and tag.
The intuitive search and filter functions and straightforward downloads ensure a smooth and efficient user experience – from idea to implementation in just a few clicks.
The images used come from DEVK media center and stock photo databases such as Pexels, Canva, WIX and Unsplash.