Portfolio
comevis
Thinking
Wir hören in Ihre Marke rein: Von der Exploration bis zum Tracking.
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Methodik: comevis Sonic Profiling
comevis
Design
Wir gestalten Ihren Klang:
Vom Audio Branding über die Klangarchitektur bis zur Corporate Voice.
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Methodik: comevis Sonic Coding
comevis
Make it Real
Wir gehen weiter:
In unseren Science Labs und unseren Studios.
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Methodik: comevis Sonic Producing
comevis Care
Performance Corporate Voice & Soundservices
Licensing (GEMA-frei), Services, Produktionsmanagement, QS, Joure Fix, Check, Report
Empowered
Audio Branding
New audio identity and audio brand management of HELLA create a holistic brand experience
on all auditive levels.
Enjoy
Image Source: HELLA Media Library
HELLA
HELLA has more than 125 locations in over 35 countries, around 36,000 committed employees, and a portfolio ranging from innovative lighting technology to intelligent electronics solutions – HELLA is the IAM brand of the FORVIA Group.
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Source: HELLA, 2025
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We are pleased to support HELLA on its journey of auditory brand building – from strategic development, through cross-channel implementation, to the integration of an intelligent Audio Brand Management System.
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In partnership, we create a scalable foundation that enables audibly consistent and emotionally effective communication across all touchpoints – marking the beginning of a long-term strategic collaboration.
Project Outline
Challenge
To unite the diverse communication needs of B2B and B2C audiences under one common auditive roof – brand-compliant, differentiating, and globally adaptable.
Methodology​
comevis and HELLA develop an auditive identity tailored to dynamic channels such as TikTok, Instagram, and more. The new audio DNA works channel-specifically while staying true to the brand.
Result
An audio brand management system with an integrated AI Agent orchestrates the auditive brand architecture of HELLA and ensures its consistent application across the brand ecosystem. The strong new audio identity delivers recognition and emotional impact. This sets the foundation for long-term auditive success.
Sound of Collaboration
“With comevis, we develop and manage an audio brand strategy that audibly transforms and advances our auditive brand management. Strategy meets scalability—this combination takes us to a new level. Audibly better, in fact.”
Jörg Harjes, Vice President Marketing IAM at HELLA
Impressions
In both analogue and digital spaces, new possibilities arise to experience audiovisual applications that inspire.
Whether physical touchpoints such as campaigns, webinars, or info systems, or digital formats like streaming, social media, or web – everywhere, brand identity becomes emotionally recognizable.
Sound on
HELLA Brand Video
Sound on
HELLA Reel
Sound on
HELLA Product Video
Implementation
The introduction of an intelligent audio infrastructure marks the shift from isolated measures to a holistic, data-driven system. At the center is the Brand Sound Library including the VADio Profiler, which allows existing audio content to be searched and applied directly. This enables consistent brand communication across all relevant channels.
To promote independent use, a user-friendly environment has been created that empowers HELLA teams worldwide to use audio assets efficiently. The structured interface with clear navigation makes access and orientation simple. In addition, the AI Agent supports by interactively recognizing specific requirements and providing suitable audio assets for defined formats.
Strategy
The goal is to develop a future-oriented and consistent audio strategy that integrates seamlessly into the brand ecosystem of HELLA. Together with comevis, an audio brand management system and auditive brand identity are created, including an audiovisual sound logo, a Brand Sound Library with VADio Profiler, and an AI Agent. The result impresses with global adaptability, cross-channel scalability, and strong recognizability – from social media to corporate communication.
Transformation
Empowerment
HELLA Sound Logo
Brand Accents
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Material textures bring the passion for technology to life; the opening structure symbolizes a LIGHTSPOT and points to both the history of HELLA and its future orientation.
Brand Melody
The closed, grounded 4-tone sequence represents reliability, down-to-earthness, and solution orientation.
Brand Harmony
The visual contrasts of the HELLA brand are also reflected in the instrumentation, conveying the versatility of the brand, from friendship with the customer to innovative power in the products.
HELLA AI Agent
Audio Branding
Brand Agent with Genuine Brand Understanding
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The integrated VADio AI Agent is the centerpiece of the project. It knows the brand values of HELLA and strictly adheres to the defined guidelines. By supporting the selection of suitable audio assets, independently creating projects, and ensuring consistent implementation of auditive brand communication, it drives efficiency, brand fidelity, and real-time capability.
HELLA Profiler Sound Library
Audio Branding: Efficient – Fast – Usable​
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The Brand Sound Library of HELLA includes more than 350 curated audio assets. Whether for infotainment, product, or image videos: the library provides brand-compliant audio content for any use case – always available and instantly applicable.
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An integrated VADio Profiler enables targeted access to all audio assets in the library. Users can filter by use case, type, and length of the audio files.
The intuitive search and filter functions as well as uncomplicated downloads ensure a smooth and efficient user experience – from the idea to implementation in just a few clicks.
The images used come from HELLA media center and stock photo databases such as Pexels, Canva, WIX and Unsplash.