Sound branding for 💃🕺TikTok campaigns, does it matter and if so which?
Aktualisiert: 25. Jan. 2023
6 key aspects for sound branding on TikTok:
✅Attract attention: Sound branding can help draw viewers' attention to a video and a brand and make it more memorable.
✅Memorability: A memorable sound brand helps to make a video, and therefore the brand, more memorable.
✅Creating a mood: Sound branding can help to create a certain mood or atmosphere and thus support a certain brand message.
✅Authenticity and credibility: A well-designed sound brand can significantly contribute to making a video and thus the brand appear more authentic and credible.
✅Recognisability: A memorable sound brand contributes to a video and thus the brand being recognised more easily and with a higher profile.
✅Build a connection to the brand: A well-designed sound brand strengthens the emotional connection between the brand and the viewer in the long term.
Conclusion:
So when creating brand campaigns on TikTok, sound branding can be an important aspect. This is because it helps to capture the attention of viewers/listeners, create a certain mood, strengthen the authenticity and credibility of the brand and significantly increase brand recognition.
Stephan Vincent Nölke
Managing Director & CEO
"An absolute prerequisite for the success of sound branding in TikTok campaigns is that it is based on a strategic approach and that there is a willingness to follow through consistently.
If both can be answered with "yes", then impact with reverberation is guaranteed 😊"
In the next article, we will discuss the "do`s & dont`s" of sound branding for planned TikTok campaigns!