🚀 Do´s & Don´ts 🚀 Audio/Voice Campaign on TikTok & YouTube Shorts
For all those who want to start a reach boost in social media campaigns using sound & voice.
Why are sound design and the use of fitting voices so important in social media campaigns?
A sound concept and appropriate voice selection play a crucial role in social media campaigns because they can create a strong emotional connection with the recipient.
A well-coordinated sound concept and voice contribute to conveying the desired mood and image of a brand and can thus increase the effectiveness of a campaign.
However, an inappropriately selected voice or an unsuccessful sound design can lead to a negative perception of the brand and leave a bad impression on target audiences.
The following do's and don'ts in the context of your acoustic brand management are relevant:
Don'ts: ❌ | Do's: ✔️ |
Do not use a sound concept that has not been clarified by the licensee, as this may lead to legal consequences. | Use a memorable and distinctive sound design that fits your brand and grabs viewers' attention. |
Do not use an audio/voice strategy that is not thematically relevant to the video and brand. | Choose an audio/voice strategy that is thematically relevant to the campaign and meaningfully supports the message or mood of the campaign. |
Do not use music and sound elements that build a negative emotional connection between the brand and the viewer. | Use music and sound elements that builds an emotional connection between the brand and the viewer. |
Do not use an audio/voice concept that detracts from the mood or atmosphere of the video. | Use an audio/voice concept that supports the mood or atmosphere of the video. |
Don't use sounds that are not authentic or credible to your brand. | If possible, use building blocks from your sound branding (brand sound library) that is authentic and credible for your brand. |
Don't use sounds that aren't easily recognizable in a few seconds and don't convey your brand values appropriately. | According to your branding, create sound content specifically for their social media campaign, which is particularly easy to recognize there in a few seconds. |
Don't ignore sound branding opportunities and miss the chance to set your brand apart from others on the platform. | Use the power of sound branding to set your brand apart from others on the platform. |
Acoustic storytelling for a fireworks display of emotions
Audio/Voice Campaign
The story of the campaign becomes audible with music, sound design & convincing voices. We provide a firework of emotions. + Activation with resonance + Instantly recognizable, memorable + Absolutely unique
Take advantage of our audio marketing action plan!
Code Based Soundbranding
Code-based sound branding plays an important role in social media campaigns and is an essential aspect of the brand experience. It helps to emotionally connect the brand and create a unique identity that stands out from the competition.
A well-designed audio/voice branding results in a consistent sound signature that is associated with the brand and triggers strong emotional resonance with target audiences. Poorly conceived or inconsistent sound branding, on the other hand, can lead to a loss of credibility and authenticity and leave negative impressions on target audiences.
Stephan Vincent Nölke
CEO
"For your success in the digital experience space. The right audio/voice strategy in your social media campaigns creates reach. Using our analysis & tracking C-tools, we ensure your impact boost."