Corporate sound includes the totality of all acoustic elements that are implemented in the specific brand strategy of a company, such as Corporate Sound Logo, Corporate Jingle, Corporate Voice(s), Corporate Soundscape, Corporate Song and Hymn.
The Sound Identity (also Sound-ID or Audio-ID), forms the basis of all sound events.

​

 

The acoustic identity defines the emotionally effective components and the communicative statements which are associated with the company, the brand and which should convey the sound concept. As a "leitmotif" or platform, it determines how the brand attributes and values are translated into melody, tempo, rhythm, instrumentation, tonality and other parameters - and most importantly, voice.

​

 

Sound and voice as modular and modulable elements of audio identity offer a wide scope for design as well as differentiated application possibilities for acoustic branding. Together with the visual components such as colours, fonts and shapes, they give the brand a specific form - with concise features for recognition, recognition, differentiation, remembrance and binding, to make it stand out from the mass of similar offerings.